There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.

Today's webinar was…

In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".

Click to enlarge or see it on…

For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.

Click to enlarge.…

First and foremost, if you're not on top of your other marketing priorities, there's no need to even look at Pinterest at this point. Those priorities should be:

1. Websites
2. Search Marketing (SEO and PPC)
3. Classifieds (AutoTrader, Craigslist, Cars.com, etc)
4. Google Places and Reviews
5. Facebook
6. Other Reviews that Rank for your Name (Yelp, DealerRater, etc.)
7. YouTube
8. Twitter

If all of those are in order and…

Diligence. That’s it. There is no skill required, no tool necessary, no special knowledge to get you leads through social media. If you are diligent, you will succeed. Of course, there are tools, techniques, skills, and special knowledge that can make it a whole lot easier and more successful. Even with these, you still need diligence.

The tools are out there.…