One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them worthwhile. For the…
ContinueAdded by JD Rucker on January 14, 2013 at 6:00am — No Comments
“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other information. A…
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Using Google+ as a Lit
Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.
It's possible to format and…
Added by JD Rucker on December 30, 2012 at 8:30am — No Comments
“I sit down at the computer and think of things to post on social media.”
This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time” set aside, and…
ContinueAdded by JD Rucker on December 28, 2012 at 8:00am — No Comments
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search…
ContinueAdded by JD Rucker on December 18, 2012 at 6:00am — 2 Comments
Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or…
ContinueAdded by JD Rucker on December 16, 2012 at 4:28am — No Comments
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations content,…
ContinueAdded by JD Rucker on December 15, 2012 at 3:53am — No Comments
Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them: Wordpress,…
ContinueAdded by JD Rucker on December 12, 2012 at 9:14am — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by JD Rucker on December 6, 2012 at 4:00pm — No Comments
They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.
This is Part II of the series on timing. Please read…Continue
Added by JD Rucker on November 28, 2012 at 10:32pm — No Comments
I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of…
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Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…
ContinueAdded by JD Rucker on November 18, 2012 at 6:23pm — No Comments
There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very timely, majorly entertaining, or perhaps you just really liked it and want to post it in…
ContinueAdded by JD Rucker on November 14, 2012 at 3:51pm — No Comments
Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It's a basic and effective way to build a community and a…
ContinueAdded by JD Rucker on November 12, 2012 at 8:51am — No Comments
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