When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.

For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can…

I've posted a few articles on this site, touting the benefits of customer loyalty, and the ways dealerships can use these programs to prompt interaction with their clients.

I was reading this article at CNBC.com, and felt I needed to share this. Here are a few ways you can damage your relationship with your loyal customers.  (I did not write this, Carol Roth of CNBC.com did.)

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3 Ways To Get Customer Loyalty Wrong…