Will Michaelson's Blog – July 2012 Archive (1)

Keep Your Fans Excited from Beginning to End

This summer has been a series of ups and downs for the hockey fan in me. On July 4th, I got to see my hometown Minnesota Wild pick up the 2 best free agents on the market, along with a few solid core players. In the weeks that have passed, I’ve gone from figuring out where the championship parade would begin, to accepting that the NHL may be cancelled this year.

That’s classic Minnesota sports luck for you: Fans get hopeful and excited about a great team, then something gums up the…

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Added by Will Michaelson on July 26, 2012 at 2:00pm — No Comments

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