Will Michaelson's Blog – November 2011 Archive (5)

Putting a Lid on Loyalty: Little Things Can Mean a Lot

Good morning,

 

I wanted to share an article written by Paul Long, explaining the way companies can express their appreciation to their customers, and how inexpensive it can be. Take a look, and see how you can thank your loyal customers in an easy and effective way.

 

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‘Putting a Lid on Loyalty – Little Things Can Mean a Lot’

 

Since we are in the business of loyalty marketing – and indeed it is our only…

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Added by Will Michaelson on November 29, 2011 at 9:46am — No Comments

What's your Customer Value Proposition?

Good afternoon,

 

I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand. 

Have a look, and see what your customers may be thinking when they walk into your dealership.

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What do I get for staying loyal to your…

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Added by Will Michaelson on November 21, 2011 at 3:52pm — No Comments

Turn Satisfied Customers Into Customers For Life

The Scene:

Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. 

The Conversation:

Alex: "Oh my gosh, I've heard about these but never actually seen one," she says while grabbing a black card from Ryan. "Is this an...."

Ryan: "Onyx card. Yeah. I was pretty excited the day that puppy came…

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Added by Will Michaelson on November 14, 2011 at 10:16am — No Comments

Customer Partnerships Create a Better Future For Both Parties

Hi again,

 

I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the community. 

 

 

Ok, we admit, the subject line is a bit high-minded. And that's not a bit surprising considering the source of it is Dr. Emmett Murphy, New York Times best-selling author of 

"…

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Added by Will Michaelson on November 11, 2011 at 12:45pm — No Comments

Build a Loyalty Program that Drives Value

Good morning,…

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Added by Will Michaelson on November 9, 2011 at 10:54am — No Comments

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