Adam Ross's Blog (15)

Heatmap Testing, Eye Tracking

Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it?

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your replies!

Adam Ross



Added by Adam Ross on July 4, 2013 at 1:55pm — No Comments

The Importance of Positive Online Reviews To Car Dealers

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many positive reviews from customers…


Added by Adam Ross on October 29, 2012 at 12:30pm — No Comments

Does Your Dealership Log Every Floor “Up”?

Tracking Traffic Is Crucial to Car Dealership Sales Success

by Adam Ross, Managing Director, Infinite Prospects, Inc.

also found on…

Added by Adam Ross on October 2, 2012 at 2:30pm — No Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …

Added by Adam Ross on May 16, 2012 at 12:00pm — No Comments

Adam Ross To Speak On Automated Quoting and Craigslist at The 8th Annual Online Sales Success Workshop

Exciting News! I Will Be Speaking at the Online Sales Success Workshop on June 19 at the Water Club at Borgata Hotel and Casino in Atlantic City, NJ.

Register early! Seats are limited and fill up quickly! See you there!

Best Practice Strategies for Up-Front Price Quoting and Craigslist…


Added by Adam Ross on May 1, 2012 at 5:07pm — No Comments

The Masters Champions of Automotive Internet Sales

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the …


Added by Adam Ross on April 7, 2012 at 11:00pm — No Comments

Does your Dealership have Unclaimed Facebook Places Pages?

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:…


Added by Adam Ross on March 28, 2012 at 6:01pm — No Comments

Digital Marketing Department for Auto Dealers… Can it Pay Off?

I wrote this blog post (CLICK THIS LINK) on ADM almost 2 years ago, titled, "We need to Re-Position and Re-Name The Internet Department," on, but the subject matter is more relevant than ever. An "Internet Sales department" will, sadly, no longer be sufficient for car dealerships going…


Added by Adam Ross on March 12, 2012 at 8:00pm — No Comments

Improve Your Monthly Internet Sales on


Visit our All-New, Content-Rich Website at …


Added by Adam Ross on December 13, 2011 at 8:04pm — No Comments

Tie Your Craigslist Ads to Your Facebook Fan Page and YouTube with Cargigi Autos and Infinite Prospects

What if every person who shopped your vehicles on Craigslist were directed to view the same vehicle listing on your Facebook fan page with video?

Cargigi recently released a new Social Media package add-on to their Automated Classified Posting service for $299/mo. that enables dealerships…


Added by Adam Ross on October 11, 2011 at 9:39pm — No Comments

Close 15% of Your Leads Every Month

I was inspired by a discussion on DrivingSales, an automotive social networking site, where an Internet Marketing Manager at a VW dealership was soliciting help on improving his closing percentage above its current consistent 10%.

This manager has a basic set of steps he follows, which are widely accepted as the best practice to… Continue

Added by Adam Ross on August 24, 2011 at 6:14pm — No Comments

Focus on Long-Term Follow Up

This blog post can also be found at or at

Is your dealership's Internet sales process focused largely on converting…


Added by Adam Ross on July 5, 2011 at 6:34pm — No Comments

How should dealerships price new cars online?

This article can also be found by visiting or…


Added by Adam Ross on July 5, 2011 at 5:56pm — No Comments

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