Mike Gorun's Blog – March 2015 Archive (1)

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…

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Added by Mike Gorun on March 26, 2015 at 9:10am — No Comments

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