Mike Gorun's Blog – March 2016 Archive (4)

Your Biggest Revenue Opportunity Is Closer Than You Think

It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a car from them.…

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Added by Mike Gorun on March 29, 2016 at 8:25am — No Comments

How Customer Experience Failures Effect Business

Whether it’s an unhappy customer in the service drive because the repair is taking too long; or a customer in sales for 4 long hours attempting to buy a car and less than happy as a result; or a customer making a post-purchase call to report issues with a vehicle they just purchased; dealership managers can sometimes feel as if they are constantly putting out fires and that…

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Added by Mike Gorun on March 22, 2016 at 8:56am — No Comments

They’d Rather Clean a Toilet than Talk to You

In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems and having to tell their story multiple times as they get…

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Added by Mike Gorun on March 15, 2016 at 11:21am — No Comments

Are Your Salespeople Evergreen or Shedding Customers?

An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no…

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Added by Mike Gorun on March 8, 2016 at 8:55am — No Comments

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