Added by Mike Gorun on December 31, 2013 at 9:38am — No Comments
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas. Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive steel metal loyalty card for sale on their site for $450. The loyalty cards came pre-loaded with $400 in Starbucks credit…Continue
Added by Mike Gorun on December 24, 2013 at 8:19am — No Comments
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your business today is more difficult than ever. It…Continue
Added by Mike Gorun on December 13, 2013 at 9:00am — No Comments
Would your customers get a tattoo of your brand?
A recent article on Forbes told the story of Swiftwick, a sock company that had such a fervent following that customers had been getting their logo tattooed on themselves. According to the article, this company does little to no…Continue
Added by Mike Gorun on December 3, 2013 at 10:12am — No Comments