Dave Benson's Blog – April 2015 Archive (4)

How To Persuade More Customers

How To Persuade More Customers

So you’re a salesperson in the car industry… You sell cars for a living… You sell…



But have you ever thought to look at the definition of the word “selling”?



Selling is defined as “to persuade someone of the merits of your product or service”.
Persuading is the art of influence! And that’s what we are to do…
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Added by Dave Benson on April 15, 2015 at 12:00am — No Comments

When Is Too Much Follow Up

When is too much follow up? When do you stop calling that customer?

This is something that’s been debated for many years. When I started selling cars, I was told the 3 Strike Rule…Once you’ve made three follow up phone calls that haven’t returned, you cross them out and move on to the next one. But others think, follow up, follow up, and follow up until they tell you to rack off… So which one is it? …

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Added by Dave Benson on April 8, 2015 at 11:01pm — 1 Comment

How Do We Overcome The Price Shopper

Everywhere I go, I’m told by salespeople that everybody just wants to shop me on price!



That regardless of how a good job I do throughout the sales process, regardless of how much rapport I build with the customer, they still will go down the road for a hundred dollars cheaper after seeing it on the internet. Now while I agree with that statement. We have to be doing more to overcome the price shopper. If we want to sell more cars, and if we want to increase our…

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Added by Dave Benson on April 7, 2015 at 6:30am — No Comments

Why You Must Turn Off Your Email “Out Of Office Assistant”

So you’re about to have a couple days off, what’s the last thing that you do before you leave the dealership? Let me guess, you set an Out-of-Office Assistant on your email right?   



Remember back to when you were dating…You send that girl a text message, and if you don’t get a response back within 5 minutes, you think something is up……

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Added by Dave Benson on April 4, 2015 at 1:21am — No Comments

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