Alexia E Henson's Blog – February 2016 Archive (1)
The Cross-Media Approach: Are We Practicing What We Preach?
When I look at advertising strategies in our industry, one of the most consistently missed opportunities I see is dealerships who are trying to save money by marketing to all their customers through email, and only sending mail to customers without an email address on file.
These dealers often ask me, “Now that I can email my customers, why do I have to send…
ContinueAdded by Alexia E Henson on February 12, 2016 at 1:57pm — No Comments
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