Alexia E Henson
  • Clearwater Florida
  • AutoLoop
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
AutoLoop
What is your current position within your organization?
National Director for Direct Mail
What is your company website?
http://autoloop.com
What is your Facebook page/URL?
http://www.facebook.com/alexia.henson.7
What is your LinkedIn page/URL?
http://www.linkedin.com/in/alexia-henson-93697515
How did you specifically hear about DealerELITE? If referred, who?
Sara Callahan
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
With 22 years of Automotive Marketing experience, I hope to help Dealerships feel more confident while selecting and planning their mail campaigns.

Alexia E Henson's Blog

Perception vs. Reality: Are You Seeing your Service Department through your Customers’ Eyes?

Posted on February 3, 2017 at 8:00am 2 Comments

Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as they’re capturing more and more of your…

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Consistency: Better Than a Crystal Ball

Posted on November 28, 2016 at 8:04am 1 Comment

If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.



It’s difficult to decide whether to mail regularly or spontaneously. You may be asking yourself: is there an equation to…

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Just a Gimmick? Or Are Giveaways Really Needed?

Posted on October 20, 2016 at 9:27am 0 Comments

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.



Customers come into your dealership daily. When asked if they need help, the normal response is: “No, I’m just looking.”…

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Stay out of the Trash by Training Your Customers

Posted on September 1, 2016 at 9:00am 0 Comments

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…

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