Alexia E Henson's Blog – February 2017 Archive (1)

Perception vs. Reality: Are You Seeing your Service Department through your Customers’ Eyes?

Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as they’re capturing more and more of your…

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Added by Alexia E Henson on February 3, 2017 at 8:00am — 2 Comments

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