Alexia E Henson's Blog – September 2016 Archive (1)
Stay out of the Trash by Training Your Customers
When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…
Added by Alexia E Henson on September 1, 2016 at 9:00am — No Comments
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Most Popular Blog Posts
- Catch More Customers with a Contagious Sales Event
- Consistency: Better Than a Crystal Ball
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- Stay out of the Trash by Training Your Customers
- Why Do Your Marketing Results Disappoint?
- Perception vs. Reality: Are You Seeing your Service Department through your Customers’ Eyes?
- How Two Birds with One Stone Protects Your Investment
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