SUSAN HAIR's Blog (66)

Driving Business with Women

Driving Business with Women by Delia Passi

Delia Passi is CEO of Medelia Inc. and Founder of the Women’s Choice Award by WomenCertified. She is the leading authority on building sales and loyalty among women. Her expertise is in how women shop and buy, what motivates them to select one provider over another, and how sales and service…

Added by SUSAN HAIR on May 24, 2011 at 10:30am — No Comments


He Buys, She Shops: Study Reveals Fundamental

Shopping Differences between Genders

Women Encounter More Problems, but Men are Less Forgiving

– Roughly half of all customers experienced problems during their most recent shopping experience, according to, “Men Buy, Women Shop,” a first-ever study looking at gender differences in the retail shopping experience, released today from the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania; the… Continue

Added by SUSAN HAIR on May 4, 2011 at 8:51am — No Comments


A vehicle is more than just a machine that gets you from Point A to Point B, especially when you have passengers along for the ride. There are a lot of factors that determine which vehicle fits your family’s needs the best.

How can you find the right vehicle for your family? The first and most important step is to examine your needs, and prioritize them over your wants. This will help you to keep costs lower by focusing on the most important aspects of the vehicle…


Added by SUSAN HAIR on May 4, 2011 at 8:36am — No Comments


It’s natural to be scared when your child reaches legal driving age. Not only will you stay up at night worrying about their safety, but you’ll also probably worry about the process of teaching them and how they’ll behave once they’re out on their own.

Per mile driven, teenage drivers age 16 to 19 are four times more likely to crash than older drivers. According to the CDC, the teens at the highest risk of crashing are male, have teenage passengers with them and have had…


Added by SUSAN HAIR on May 4, 2011 at 8:34am — No Comments



WomenCertified® is all about the customer experience. Here are some helpful reminders about how you can take your customer experience to the next level!

1.Be approachable and likeable.Research has shown that people like to buy from people they like. Does that make you nervous, as though you’re in a middle school popularity contest? Re…

Added by SUSAN HAIR on March 31, 2011 at 7:57am — No Comments

Want to sell to women? First, just listen~

Want to sell to women? First, just listen

February 5, 2011 - 4:05 pm ET


Added by SUSAN HAIR on February 9, 2011 at 8:42am — 1 Comment


Retooling Your Approach: Key Ways to Avoid Talking Yourself Out of a Sale
In our eagerness to close a sale, many of…

Added by SUSAN HAIR on January 25, 2011 at 9:39am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Home : Live Better AND Save Money with your New Year’s Resolutions

Live Better AND Save Money with your New Year’s Resolutions

By WomenCertified®

According to the US government, the most popular New Year’s Resolutions Americans make are Drink Less Alcohol, Get a Better Education, Get a Better Job,…


Added by SUSAN HAIR on December 21, 2010 at 12:54am — No Comments


Buy Kamloops This Week Photos Online Recommend on Facebook

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By Tim Petruk - Kamloops This… Continue

Added by SUSAN HAIR on December 9, 2010 at 10:13am — 1 Comment


WomenCertified® receives positive feedback from satisfied customers

A satisfied customer gives a positive testimonial about WomenCertified dealership Rivershore Chrysler in Kamloops, Canada


PRLog (Press Release) – Dec 06, 2010 – WomenCertified® is a training and certification program designed to help businesses achieve higher standards of sales and customer service for their customers.

According to founder Delia Passi, tailoring… Continue

Added by SUSAN HAIR on December 9, 2010 at 10:06am — No Comments


This is the month to Shift Into High Gear on Service!

Long lines, picked over selection, harried employees, tired associates – those are the expectations many shoppers have this time of year, no matter where they shop. And the added pressure to buy during the holiday season can be a major turnoff, as shoppers know that sales associates are often under pressure to meet end-of-year sales goals.

No wonder some people really have to work to drum up holiday… Continue

Added by SUSAN HAIR on December 7, 2010 at 11:41pm — No Comments

J.D. Power Says Customer Treatment at Store More Important than PriceNovember 18, 2010 | WESTLAKE VILLAGE, Calif.

J.D. Power and Associates unveiled its 2010 U.S. Sales Satisfaction Index Study on Wednesday, and the automaker that earned the best buyer satisfaction score among luxury brands was Jaguar, while Mini earned this distinction among mass market brands.

This marked the third straight time Jaguar has been honored as the top luxury make in terms of satisfying customers.

Scores are calculated based on the following elements (with their weighted importance in parenthesis) in the new-vehicle… Continue

Added by SUSAN HAIR on November 22, 2010 at 8:51am — No Comments


The companies that survive longest are the ones that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those
things a soul."

Added by SUSAN HAIR on November 22, 2010 at 8:46am — No Comments


When possible, send a short, handwritten card thanking each client for the opportunity of doing business with them. If that isn’t possible, have a card pre-made and sign your name—but the more personal you make the note, the better.

Not sure what to say? We suggest, “During this time of Thanksgiving, I want to express my deep appreciation for very special clients like you.” Keep it simple and direct!

Send your most loyal clients a special thank you gift, coupon… Continue

Added by SUSAN HAIR on November 10, 2010 at 9:55am — No Comments


Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Philip will be interviewing the President/C.E.O. of WomenCertified®, Delia Passi, on his Automotive Advertising Experts blog talk radio show scheduled to air on Friday,… Continue

Added by SUSAN HAIR on November 9, 2010 at 9:30pm — 1 Comment

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

This is the month to

Give Thanks!

With Thanksgiving celebrated in October in Canada and in November in the US, ‘tis the season for giving thanks.

Even though times are tough for many people, there are still certainly many blessings and good fortune to be thankful for this year. Whether your family, your health, your prosperity or your job tops your list, be sure to take a moment to extend your thanks to your clients and customers for their business and… Continue

Added by SUSAN HAIR on November 9, 2010 at 9:42am — No Comments


“The time spent acquiring and retaining women customers will ultimately lead to more business generated per customer, twice as many referrals, and a tendency to create greater word-of-mouth marketing for you and your brand.”

- Delia Passi Did you know?

Women recognize, by a 3:1 ratio, companies that market to women.

By a 7:1 ratio, women will go out of their way to do business with those companies.

- Working Woman consumer research study

Added by SUSAN HAIR on November 5, 2010 at 8:57am — No Comments


95% of women say they would prefer to do business with a company or professional who has been trained in understanding the unique needs of women.

Added by SUSAN HAIR on November 5, 2010 at 8:54am — No Comments


A business relationship formed to meet the needs of two parties or more on an ongoing basis." This informative workshop will inspire and equip your sales force to become proactive in connecting, communicating and creating business opportunities. The program focuses on strategies to build and develop client contacts and prospects as well as enhance their people and communication skills guaranteed to support their sales objectives.

Added by SUSAN HAIR on November 5, 2010 at 8:52am — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

This program is designed to equip your sales force to make an immediate impact and increase their sales from the get go. The workshop's objectives include motivating and inspiring participants to appreciate women in the buying process, demonstrating the differences between gender communication styles, providing tools and approaches to use when selling to women, making immediate adjustments that will improve results with women, and teaching participants how to find new women prospects.~

Added by SUSAN HAIR on November 5, 2010 at 8:42am — No Comments

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