Tom Kain's Blog (12)

Customer Defection Points

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires? 



Three Main Defection Points 



First Oil Change 



Believe it or not, a majority of customers never make it back to the dealership for even their first oil…

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Added by Tom Kain on May 13, 2015 at 4:02pm — 4 Comments

Communication Is Key For Service Productivity

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in future benefits.  For the sales professional, those…

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Added by Tom Kain on February 17, 2013 at 9:51pm — 2 Comments

Perceived Value

If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…

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Added by Tom Kain on February 22, 2012 at 4:06pm — No Comments

RapidFire Auto on AutoDealerTarget Roundtable Tonight

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 29th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…

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Added by Tom Kain on November 29, 2011 at 4:01pm — No Comments

Jesse Biter is Featured Guest on The AutoDealerTarget Roundtable

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United



When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…

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Added by Tom Kain on November 15, 2011 at 12:28am — No Comments

The Dealership Newsletter

Over the past eight-years I have read tens of thousands of emails.  I have written and setup over a thousand emails for clients in the auto industry.  When it comes to email marketing, I am very proud to be consider by most, an expert in the field.  My expert knowledge of email…

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Added by Tom Kain on November 14, 2011 at 12:31am — No Comments

AutoDealerTarget Roundtable with Featured Guest Mike Stenger, Social Media Expert

Reminder...

AutoDealerTarget Roundtable - TONIGHT with Featured Guest +Mike Stenger ...Join Us LIVE 10pm Eastern or watch at http://autodealertarget.com/roundtable

Added by Tom Kain on November 8, 2011 at 5:57pm — No Comments

AutoDealerTarget Roundtable with Featured Guest Mike Marini

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 1st @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: +Mike…

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Added by Tom Kain on October 31, 2011 at 4:58pm — No Comments

Achieving Success with Email Marketing

For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…

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Added by Tom Kain on October 23, 2011 at 10:30pm — No Comments

AutoDealerTarget Roundtable

You're Invited!

AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE each Tuesday night at 10pm Eastern / 9pm Central. Once a week Tom & John will spend one hour on a Google+ Hangout with featured guests…
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Added by Tom Kain on October 18, 2011 at 12:26am — No Comments

AutoDealerTarget Roundtable

You're Invited!



The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry.



-This…

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Added by Tom Kain on October 11, 2011 at 1:35am — No Comments

Craigslist Has Rules

In recent months I have seen an increased amount of interest from dealers wanting to learn more about posting used inventory on craigslist, and rightfully so. Craigslist is an incredible vehicle for generating leads, IF you play by the rules. If you DO NOT...you might as well not even show up to the party, because the Craigslist Police are going to take you down.



Dealers are not the only people at the party either. Showing up are a number of companies, a few that are ethical and… Continue

Added by Tom Kain on September 22, 2011 at 2:55pm — 6 Comments

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