If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is the end result.

With that being said, for the past three months I have been working on the re-branding and launch of a company with tremendous value.  Anyone who knows me, understands I do not get involved with or attach my name to any type of business solution unless I know without question it will be of great value to my clients.  That being the case, I've been struggling with the aforementioned question.  While I know the service is of great value, at the same time I feel a dealers perception of the service may be that its inferior, simply because the cost of service is low.  Sure, we could raise the cost, still deliver a far superior service and in the end all of our clients would be happy and none the wiser.  While this sounds like a reasonable solution, I know there are smart business minded dealers out there who feel the same as I, when I say "Sometimes more can really cost less".

So now I need a favor from my friends in the dE community.  If you could take just a few minutes of your time and visit http://mytextclub.com and let me know what you think about our 'more is less' approach.  Please keep in mind our clients have all achieved a minimum of 15% increase in sales with many exceeding 20% with our service.

I encourage and would appreciate your feedback.

All The Best,

TOM

Views: 35

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Black Book posted a blog post

Mainstream Pickup Values and SUVs Stable

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
7 hours ago
Erik Nachbahr, CISSP posted a video

Resolving Vendor Finger Pointing

In this video blog, Helion Founder & President Erik Nachbahr shares how dealers can resolve circumstances in which they have vendors blaming other vendors fo...
8 hours ago
Timmy D. James posted a blog post
8 hours ago
Mike Esposito posted blog posts
8 hours ago
Jim Flint posted a blog post
9 hours ago
Profile Icon via Twitter
RT @ChrisBSaraceno: All #mentors care more about our #futures and #goals than protecting our egos. Bruised egos heal and lessons will be re…
Twitter21 hours ago · Reply · Retweet
Profile Icon via Twitter
Twitter21 hours ago · Reply · Retweet
Profile Icon via Twitter
RT @hansgreimel: Yes, this lays the groundwork for the next generation of Nissan EVs that will land as early as next year with a new EV pla…
Twitter21 hours ago · Reply · Retweet
Profile Icon via Twitter
RT @DaveAnderson100: A leader's job in the home, workplace, in school, or on a team is to prepare those in their charge for the journey, no…
Twitter21 hours ago · Reply · Retweet
Dan Beres posted a blog post
yesterday
Walter McNulty posted a status
"We are ready to finish the month strong! Can you say the same. www.pdsforyou.com"
yesterday
Bill Wittenmyer posted a video

Witt's Wise Words: The Importance of Being Prepared

In this episode of Witt's Wise Words, Bill Wittenmyer shares why being prepared is vital to success.
yesterday
Walter McNulty posted a status
"We will be heading up North for 9 days making a long road trip. I hope to stop in and see some new clients."
Saturday
Dave Anderson's blog post was featured

How to Play a Poor Hand Well w/ Thomas Bryant

We can all get dealt a poor hand from time to time, but how you respond and choose to play it will…See More
Friday
Profile Icon via Twitter
Checking out "We're there!" on @dealerELITE: https://t.co/Na3bNQ7puQ
TwitterFriday · Reply · Retweet
Profile Icon via Twitter
Checking out "Sean V. Bradley of Dealer Synergy" on @dealerELITE: https://t.co/v9ByB6HJzO
TwitterFriday · Reply · Retweet
Profile Icon via Twitter
Checking out "How to Play a Poor Hand Well w/ Thomas Bryant" on @dealerELITE: https://t.co/ohoDEn51Vd
TwitterFriday · Reply · Retweet
Walter McNulty posted a video

DigniFi

If you have a Automobile, RV or Motorcycle dealership you should have DigniFi. Call for more information.
Friday
Dave Anderson posted a blog post

We're there!

Wherever you listen to podcasts, The Game Changer Life is there for you. Subscribe today and get…See More
Friday
Bill Wittenmyer posted a video

Freebie Friday: Nurturing vs Closing

Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.
Friday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service