If a product or service is priced low, does that mean it has less value? We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value. However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is the end result.
With that being said, for the past three months I have been working on the re-branding and launch of a company with tremendous value. Anyone who knows me, understands I do not get involved with or attach my name to any type of business solution unless I know without question it will be of great value to my clients. That being the case, I've been struggling with the aforementioned question. While I know the service is of great value, at the same time I feel a dealers perception of the service may be that its inferior, simply because the cost of service is low. Sure, we could raise the cost, still deliver a far superior service and in the end all of our clients would be happy and none the wiser. While this sounds like a reasonable solution, I know there are smart business minded dealers out there who feel the same as I, when I say "Sometimes more can really cost less".
So now I need a favor from my friends in the dE community. If you could take just a few minutes of your time and visit http://mytextclub.com and let me know what you think about our 'more is less' approach. Please keep in mind our clients have all achieved a minimum of 15% increase in sales with many exceeding 20% with our service.
I encourage and would appreciate your feedback.
All The Best,