Tom Kain
  • Male
  • London, KY
  • United States
  • EOnWard | MyAutoCloud, Rapidfire…
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
EOnWard | MyAutoCloud, Rapidfire Auto, Thank You Video
What is your current position within your organization?
VP, Managing Partner, Managing Member
What is your company website?
http://eOnWard.com
What is your Facebook page/URL?
http://www.facebook.com/tk1872
What is your LinkedIn page/URL?
http://www.linkedin.com/in/tomkain
How did you specifically hear about DealerELITE? If referred, who?
Clients I work with in the industry
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
EOnWard | MyAutoCloud, Rapidfire Auto and Thank You Video

Tom Kain's Videos

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Tom Kain's Blog

Customer Defection Points

Posted on May 13, 2015 at 4:02pm 4 Comments

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires? 



Three Main Defection Points 



First Oil Change 



Believe it or not, a majority of customers never make it back to the dealership for even their first oil…

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Communication Is Key For Service Productivity

Posted on February 17, 2013 at 9:51pm 2 Comments

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in future benefits.  For the sales professional, those…

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Perceived Value

Posted on February 22, 2012 at 4:06pm 0 Comments

If a product or service is priced low, does that mean it has less value?  We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value.  However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…

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RapidFire Auto on AutoDealerTarget Roundtable Tonight

Posted on November 29, 2011 at 4:01pm 0 Comments

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 29th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…

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Comment Wall (4 comments)

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At 5:12pm on November 4, 2011, Carl Nelson said…

Thanks Tom - have an excellent week!

At 7:07am on October 20, 2011, Pete Grimm said…
Welcome aboard, Tom. Cheers, Pete
At 10:48pm on October 16, 2011, MANNY LUNA said…

Great Blog Tom!!!! Talk to you soon!

 

At 8:35pm on September 29, 2011, Wendy Reeves said…

I appreciate the welcome, Tom!  Thanks for your offer of help..will keep that in mind!

 

Wendy

PollDaddy

 
 
 

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