Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil…
I think we can all agree, good communication is key to healthy personal relationships. Its no different when it comes to relationships between a dealership and their customers. A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers. By staying connected, they are building long-term relationships which will result in future benefits. For the sales professional, those…Continue
If a product or service is priced low, does that mean it has less value? We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value. However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…Continue
The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.
When: Tuesday, November 29th @ 10pm Eastern / 9pm Central
Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable
Featured Guest: Greg Clausen and Jae Chang of RapidFire Auto (…