Robert Hildreth's Blog (4)

Running and Internet Department today

I get asked a lot what makes a successful internet department and I realize I am only being asked my opinion since there are more ways then one to do it.

I do have a preference but for those looking to set one up here are some choices you have.

The Business Development Center - (B.D.C.)

You can have different types of…

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Added by Robert Hildreth on September 14, 2015 at 11:00am — 1 Comment

Once again a Non Car Guy telling the public how to buy a car.

I am working late once again and while doing some research I ran into this start-up company.

I found them while doing some searching on Youtube. I was doing searches on Craigslist postings and something caught my eye where the ads are on the right. It read carcopia.com Buy the same place where dealerships buy from.

Obviously, I could not help but do a complete background on what this company is about.

Of course the consumer would be…

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Added by Robert Hildreth on March 24, 2013 at 6:59am — No Comments

Why notes are so critical

I have repeatedly been told by sales personal that they do not need to mark there deals sold because the system automatically does it. I have also heard this is why some customers are not logged.

This is on premise a horrible idea that you are relying on technology alone to give you one of your best contacts you will have.



I want you to consider something. This person liked you, the dealership, and the deal so much that they invested thousands of dollars with you.…

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Added by Robert Hildreth on December 30, 2012 at 4:39pm — 2 Comments

When you approach a customer and say to you right away they are just looking what are they really saying?

When I hear in a retail environment those magic words I am so fond of, "I am just looking" I have learned to get excited. I believe that so many fear it and/or ignore the customer after hearing it....to me this is an opportunity to do business.

 

If we are going to be sucessful we have to learn to listen to customers objections. Then respond pleasantly, professionally and in a fashion that allows us to move to the next step.

 

Customers first off would not come…

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Added by Robert Hildreth on September 22, 2011 at 3:17pm — 1 Comment

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