Steve Stauning's Blog – January 2019 Archive (1)

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

Attribution? Some Dealers Still Don’t Even Track Leads and Sales!

There’s been a push for over a year among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls and sales) toward something called multi-touch attribution.

While this isn’t an…

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Added by Steve Stauning on January 2, 2019 at 7:33am — No Comments

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