Ralph Paglia's Blog (21)

Data Empowered Influencer Marketing for Car Dealers

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Added by Ralph Paglia on November 30, 2017 at 5:00pm — No Comments

Ten Truecar Scholarships To AutoCon2013 To Be Awarded

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TrueCar Announces 10 Sponsored Scholarships to AutoCon2013!

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Added by Ralph Paglia on June 27, 2013 at 8:30am — 1 Comment

Sales From Your Service Drive - A Viable Dealer Solution?

Over the past three years I have spoken with many dealers about selling cars to service customers... One of my best friends, Daymond Decker spends a good portion of his work time traveling from dealership to dealership all over the country training and implementing a process for converting service customers who have equity in their trade-in to sales opportunities. Starting…

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Added by Ralph Paglia on February 18, 2013 at 4:30pm — No Comments

Two dealerELITE Scholarships for Digital Marketing Strategies Conference

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for selected dealerELITE members. Shown below are the details, terms and conditions.

 

  1. Scholarship Request Submissions MUST be from a car dealer, dealership…
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Added by Ralph Paglia on January 20, 2013 at 8:04pm — No Comments

The Impact That True Leaders Have On Each Of Us Is Long Lasting

I had an article published in the January issue of Dealer Marketing Magazine which has generated several emails, phone calls and text messages to me by dealerELITE members.  I thought it would be appropriate to post the original, unedited version of the article I wrote, which was cut down quite a bit to fit in the space allocated by the magazine. So here it is, a story about a leader in the auto industry who had a big and lasting impact on me when I was in my early…

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Added by Ralph Paglia on January 18, 2013 at 3:00am — No Comments

Car Buying: Millennials Trust Online Customer Reviews More Than Opinions of Friends and Family

Millennials Trust Dealership and Car Buying Purchase Recommendations to Customer Reviews (UGC) Over the Opinions of Friends and Family...

51% of Millennials (born between roughly 1977 and…

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Added by Ralph Paglia on December 30, 2012 at 2:30am — 2 Comments

Is It Time To Reevaluate TrueCar?

Is It Time To Reevaluate Your Opinion About TrueCar?

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business. Very few issues have rallied so many people in the auto industry to cry out than the advent of TrueCar’s advertising…

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Added by Ralph Paglia on August 6, 2012 at 5:30am — 86 Comments

TrueCar: Hyundai/Kia Record High Transaction Prices; Volkswagen Incentives Climb 40 Percent

Honda and Toyota Have Record High Average Transaction Prices for Third Straight Month; Industry Incentives Decline for Three Consecutive Months According to TrueCar.com
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Added by Ralph Paglia on August 3, 2012 at 9:00pm — No Comments

Time To Register For AutoCon 2012 - Don't Miss This Auto Industry Event!

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The Top Industry Speakers,…
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Added by Ralph Paglia on August 1, 2012 at 6:00am — No Comments

Solving the Eternal Sales and Marketing Riddle

Solving the Eternal Sales and Marketing Riddle

For over 30 years I have worked more than 40 hours a week on creating, managing and measuring various strategies and tactics designed to optimize the results from sales and marketing investments in planning, people, tools, technologies, procedures and…

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Added by Ralph Paglia on July 16, 2012 at 1:30pm — 2 Comments

Why More Marketing Directors Are Choosing AutoCon 2012 Over Other Fall Conferences

Why Marketing Directors Should Choose AutoCon 2012 Over Other Fall Conferences

We understand that Marketing Directors have many choices where to invest their time out of the dealership. We have made AutoCon 2012 the ideal choice for Marketing Directorsfor these reasons:

  • AutoCon is a new with fresh ideas and an innovative approach to the conferences…
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Added by Ralph Paglia on June 19, 2012 at 7:07am — No Comments

New Jersey Dealer Pit Stop

I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ. I will be presenting a workshop at the NJ Dealer Pit Stop so join me!

The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top industry speakers. Rarely are conferences…

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Added by Ralph Paglia on May 31, 2012 at 1:38am — No Comments

Will You Be Attending AutoCon 2012 In Las Vegas?

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

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Added by Ralph Paglia on May 26, 2012 at 4:46pm — 2 Comments

ADM, DealerElite, DrivingSales and DealerRefresh; Auto Industry Professional Site Traffic for May 2011

For the past three years I have used my account at Compete, Inc. to monitor sites like DealerElite and ADM... The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.…

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Added by Ralph Paglia on June 18, 2011 at 11:07pm — 1 Comment

An Auto Industry Insider’s Perspective on AutoTrader Acquiring VinSolutions

AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective



While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on Wednesday May 18th, Sean Stapleton (VinSolutions Chief…

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Added by Ralph Paglia on May 22, 2011 at 8:30pm — No Comments

Internet Battle Plan V Seminars and Workshops for Car Dealers, GM's, GSM's and ISM's

Jim Ziegler, Ralph Paglia, Larry Bruce and VinSolutions Host "Internet Battle Plan V"

Atlanta, GA: Top automotive industry trainer Jim Ziegler presents a dynamic super seminar event to help auto retailers meet fiercely competitive marketing challenges in today's high-technology retail environment. This major automotive learning opportunity will be held in Kansas City on May…

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Added by Ralph Paglia on April 25, 2011 at 11:43am — No Comments

Automotive Leadership Roundtable in Miami on March 21-22, 2011

IMPORTANT: You MUST enter "DE" in the Dealership/Company field in order…

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Added by Ralph Paglia on March 11, 2011 at 6:37pm — No Comments

LinkedIn Auto Professional Website Poll

Your reward for responding is to see the current results of this LinkedIn Poll...… Continue

Added by Ralph Paglia on November 5, 2010 at 2:13pm — No Comments

Digital Dealer Conference Organization; Join Today and Increase Your Relevance!

Join the Digital Dealer Conference Organization by clicking on the image below to open a new window without leaving DealerElite.… Continue

Added by Ralph Paglia on August 28, 2010 at 12:30am — No Comments

ADP Launches Social Media Reputation Management Solutions











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Added by Ralph Paglia on May 3, 2010 at 7:00pm — No Comments

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