Timmy D. James's Blog (127)

Live Video Calling: Carvana’s Kryptonite

Video marketing has been a growing focus in nearly every industry for over a decade. But during the past year-and-a-half, due to a majority of business moving to virtual, video use at dealerships has exploded. While covid-related restrictions have started to ease in recent months, video has taken root and continued to be an essential tool to help sell more…

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Added by Timmy D. James on August 4, 2021 at 9:56am — No Comments

FlickFusion Rebrands Video Marketing Platform for Auto Dealers; Introduces Nucleus

Customizable platform provides dealers with complete video solutions for marketing and merchandising vehicles, communicating with customers

Urbandale, IA—August 2, 2021—FlickFusion, the industry's leading video marketing provider, today announced a rebranding of its market-leading video marketing platform for auto dealers, and is introducing Nucleus. Nucleus provides dealers with a core solution upon…

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Added by Timmy D. James on August 2, 2021 at 10:13am — No Comments

How to Get the Most Out of Your Video Content

Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.

 

1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…

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Added by Timmy D. James on July 20, 2021 at 10:27am — No Comments

Tim James to Present “Build an Amazing Video Strategy” at Unfair Advantage Automotive Mastermind Group (UAAMG)

Urbandale, IA—July 19, 2021—FlickFusion’s COO Tim James will present “Build an Amazing Video Strategy” at the Unfair Advantage Automotive Mastermind Group (UAAMG), August 5, 2021 in Myrtle Beach, SC.

 

“Many dealerships are doing a great job producing video content; however, many dealers don’t have a strategy beyond just posting that content on Facebook or their website,” said Tim James, COO of Flick Fusion.…

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Added by Timmy D. James on July 19, 2021 at 9:22am — No Comments

How Do You Sell a Vehicle without Knowing Which Features are Most Important to the Customer? Video!

Part of the vehicle sales process is to learn the customer’s needs and wants. You probably encounter a large number of consumers who don’t know exactly what they want (or need). In fact, it isn’t unusual for an online lead to provide no additional information other than the vehicle they are interested in. Reaching the consumer to learn more about them and…

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Added by Timmy D. James on July 6, 2021 at 9:32am — No Comments

Capturing Customer Moments and Making them Marketing Gold

Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…

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Added by Timmy D. James on June 23, 2021 at 6:11am — No Comments

How to Sell the Invisible Car

Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…

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Added by Timmy D. James on June 16, 2021 at 7:43am — No Comments

Video Marketing: Strategy First

When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…

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Added by Timmy D. James on April 30, 2021 at 9:41am — No Comments

Video: The Content that Rules them All!

According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…

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Added by Timmy D. James on April 23, 2021 at 8:00am — No Comments

Build Your F&I Revenue Through Video

Dealers are increasingly adopting video in order to engage customers and win sales. Well, how about adopting this strategy in the F&I department as well?

As front-end margins decrease, many dealerships are placing more emphasis on F&I to make revenue. With digital retailing on the rise and customers shopping from home rather than in the…

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Added by Timmy D. James on March 26, 2021 at 10:47am — No Comments

Flick Fusion Adds New Features to StreaMe Live Video Calling Application

Personal URL Links and Conferencing Features are Designed to Boost Customer Response Rates and Close More Sales

 

Urbandale, IA—March 23, 2021—Two new features in Flick Fusion’s StreaMe live video calling application are designed to boost customer response rates, increase the number of customer conversations and make it easier for sales and service teams to close more sales.

 …

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Added by Timmy D. James on March 23, 2021 at 11:42am — No Comments

Keeping with the Times is Essential in Video Marketing

Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

 

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

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Added by Timmy D. James on March 12, 2021 at 10:37am — No Comments

FlickFusion Releases Chrome Extension, Making it Easy for Dealers to Send Links to Video Landing Pages

Urbandale, IA—March 10, 2021— FlickFusion has released a Chrome extension for Google Chrome that provides a place for dealers to store and access links to video landing pages. The Chrome extension makes it easy for dealers to send customers links to video landing pages, simply by copying and pasting the URL or HTML links into emails, chat boxes or text messages.

 

“The process of sending a video or link to a video landing…

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Added by Timmy D. James on March 10, 2021 at 9:57am — No Comments

8 Quick & Easy Video Email Marketing Best Practices to Boost your Results

Most consumers have a built-in fear of communicating with automotive sales professionals.  Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.

When a consumer does finally reach out to your dealership, using…

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Added by Timmy D. James on February 2, 2021 at 11:30am — No Comments

Who You Gonna Video Call?

According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…

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Added by Timmy D. James on December 29, 2020 at 10:37am — No Comments

Three Tips for Great Live Video Conversations with Customers

During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced

 

Video, in and of itself, has proven to be a necessity for successful marketing for dealers.…

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Added by Timmy D. James on October 19, 2020 at 11:30am — No Comments

Live Video, The New Normal to Sell More Cars & Service

Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…

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Added by Timmy D. James on September 18, 2020 at 10:38am — No Comments

Patrick Lands His Dream Job with Video

Are you searching for a new career opportunity, or do you know someone who is? One of the most challenging aspects of searching for a job is making yourself stand out in a crowd. When you apply for a job online, your resume could be one of hundreds for the same position. There’s no way to know whether the person screening all these resumes will forward your…

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Added by Timmy D. James on August 12, 2020 at 5:10pm — No Comments

Seeing is Believing!

Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…

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Added by Timmy D. James on July 14, 2020 at 9:39am — No Comments

Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19

Auto dealers turn to video to stay in touch with customers & stay competitive in downturn

 

Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion has added 18 new customers to their network of value-added…

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Added by Timmy D. James on May 27, 2020 at 10:32am — No Comments

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