Timmy D. James's Blog (132)

The Future of Video Marketing

The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media.

I remember when it was revolutionary for an inventory syndication company to take still photos and convert them into stitched photos videos.

Then we evolved to video walkarounds where an actual video of the…

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Added by Timmy D. James on November 2, 2021 at 10:04am — No Comments

Make Your Videos Talk, Even When They’re Silent

When it comes to marketing, video is the most effective, engaging, and preferred medium by consumers. Every social media platform has preached this for years and statistics support this fact. Streaming video is beginning to outperform cable and consumers increasingly choose video online over all other mediums.

There are ways to supercharge your video…

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Added by Timmy D. James on October 5, 2021 at 10:00am — No Comments

Interactive Video: The Power of Story

Video has taken over as the preferred form of content for consumers. According to an infographic on The Drum, in 2017 only 63% of businesses used videos in their marketing. Fast…

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Added by Timmy D. James on September 21, 2021 at 9:39am — No Comments

All Aboard! Using Video to Onboard Employees

As I have mentioned in previous blogs, there are many uses for video in marketing. One thing I haven’t yet discussed is using video internally in your dealership. At many dealerships, training is not always a strong focus and new employees are introduced to the dealership and company culture through piles of paperwork, manuals, and other tedious tasks that,…

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Added by Timmy D. James on September 7, 2021 at 10:00am — No Comments

Taking Moment Marketing to a Whole New Level

In a past blog, I talked about how dealers can capitalize upon customer moments in their video marketing strategies. This is an excellent tool for utilizing sales and service customers to acquire new ones without spending hundreds of dollars. A…

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Added by Timmy D. James on August 16, 2021 at 10:53am — No Comments

Live Video Calling: Carvana’s Kryptonite

Video marketing has been a growing focus in nearly every industry for over a decade. But during the past year-and-a-half, due to a majority of business moving to virtual, video use at dealerships has exploded. While covid-related restrictions have started to ease in recent months, video has taken root and continued to be an essential tool to help sell more…

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Added by Timmy D. James on August 4, 2021 at 9:56am — No Comments

FlickFusion Rebrands Video Marketing Platform for Auto Dealers; Introduces Nucleus

Customizable platform provides dealers with complete video solutions for marketing and merchandising vehicles, communicating with customers

Urbandale, IA—August 2, 2021—FlickFusion, the industry's leading video marketing provider, today announced a rebranding of its market-leading video marketing platform for auto dealers, and is introducing Nucleus. Nucleus provides dealers with a core solution upon…

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Added by Timmy D. James on August 2, 2021 at 10:13am — No Comments

How to Get the Most Out of Your Video Content

Video is a great way to engage car shoppers and there are many ways your dealership can benefit from using it to make an incredible impact during the buying cycle. Here are some simple best practice tips that work well and can help you get the most out of your video content.

 

1. Utilize Video Walkarounds on Vehicle Display Pages and Additional…

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Added by Timmy D. James on July 20, 2021 at 10:27am — No Comments

Tim James to Present “Build an Amazing Video Strategy” at Unfair Advantage Automotive Mastermind Group (UAAMG)

Urbandale, IA—July 19, 2021—FlickFusion’s COO Tim James will present “Build an Amazing Video Strategy” at the Unfair Advantage Automotive Mastermind Group (UAAMG), August 5, 2021 in Myrtle Beach, SC.

 

“Many dealerships are doing a great job producing video content; however, many dealers don’t have a strategy beyond just posting that content on Facebook or their website,” said Tim James, COO of Flick Fusion.…

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Added by Timmy D. James on July 19, 2021 at 9:22am — No Comments

How Do You Sell a Vehicle without Knowing Which Features are Most Important to the Customer? Video!

Part of the vehicle sales process is to learn the customer’s needs and wants. You probably encounter a large number of consumers who don’t know exactly what they want (or need). In fact, it isn’t unusual for an online lead to provide no additional information other than the vehicle they are interested in. Reaching the consumer to learn more about them and…

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Added by Timmy D. James on July 6, 2021 at 9:32am — No Comments

Capturing Customer Moments and Making them Marketing Gold

Today’s car buyers are usually excited to show off their new car to their friends, families, and associates, either in person or by posting a video of their new vehicle on social media. This creates a huge opportunity for your dealership to earn sales referral business while building a strong library of customer testimonials to utilize across all your online…

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Added by Timmy D. James on June 23, 2021 at 6:11am — No Comments

How to Sell the Invisible Car

Right now, inventory is difficult to come by. Used cars are scarce and dealers are paying thousands over market value simply to have vehicles on their lots to sell. When it comes to new vehicle inventory the situation is even more dire. Many dealers’ lots have low new inventory because of chip shortages or transportation times. A…

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Added by Timmy D. James on June 16, 2021 at 7:43am — No Comments

Video Marketing: Strategy First

When it comes to video marketing, I see a large variety of strategies within the automotive industry. Some dealerships are hyper-focused and create their video content with a defined purpose and strategy, some have a good idea of the “type” of video content that they need to capture but no defined strategy for maximizing the value of that video through…

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Added by Timmy D. James on April 30, 2021 at 9:41am — No Comments

Video: The Content that Rules them All!

According to a recent study published by Wistia, consumers watched more than 23,000 YEARS of video in 2020 alone. This means more video was watched…

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Added by Timmy D. James on April 23, 2021 at 8:00am — No Comments

Build Your F&I Revenue Through Video

Dealers are increasingly adopting video in order to engage customers and win sales. Well, how about adopting this strategy in the F&I department as well?

As front-end margins decrease, many dealerships are placing more emphasis on F&I to make revenue. With digital retailing on the rise and customers shopping from home rather than in the…

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Added by Timmy D. James on March 26, 2021 at 10:47am — No Comments

Flick Fusion Adds New Features to StreaMe Live Video Calling Application

Personal URL Links and Conferencing Features are Designed to Boost Customer Response Rates and Close More Sales

 

Urbandale, IA—March 23, 2021—Two new features in Flick Fusion’s StreaMe live video calling application are designed to boost customer response rates, increase the number of customer conversations and make it easier for sales and service teams to close more sales.

 …

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Added by Timmy D. James on March 23, 2021 at 11:42am — No Comments

Keeping with the Times is Essential in Video Marketing

Video marketing in the automotive industry is very dynamic, which makes it essential to keep your videos relevant and sensitive to your market.

 

During this pandemic, video has proven to be a tremendous tool for communicating with customers and potential customers, helping to gain their trust and create more impact in every stage of the sales…

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Added by Timmy D. James on March 12, 2021 at 10:37am — No Comments

FlickFusion Releases Chrome Extension, Making it Easy for Dealers to Send Links to Video Landing Pages

Urbandale, IA—March 10, 2021— FlickFusion has released a Chrome extension for Google Chrome that provides a place for dealers to store and access links to video landing pages. The Chrome extension makes it easy for dealers to send customers links to video landing pages, simply by copying and pasting the URL or HTML links into emails, chat boxes or text messages.

 

“The process of sending a video or link to a video landing…

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Added by Timmy D. James on March 10, 2021 at 9:57am — No Comments

8 Quick & Easy Video Email Marketing Best Practices to Boost your Results

Most consumers have a built-in fear of communicating with automotive sales professionals.  Many of the "new age" automotive retailers are trying to play on this fear by running negative ads that make automotive dealerships (and sales professionals) look like high-pressure evil people.

When a consumer does finally reach out to your dealership, using…

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Added by Timmy D. James on February 2, 2021 at 11:30am — No Comments

Who You Gonna Video Call?

According to Stanford economist Nicholas Bloom, the “working-from-home” economy is likely to exist far beyond the pandemic. Employers are enjoying decreased expense in office space and increased employee productivity, while employees have more freedom with the luxury of no…

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Added by Timmy D. James on December 29, 2020 at 10:37am — No Comments

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