A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are a convenient way to consume content. Because of this, marketers are on the lookout for the preferred type of content consumers want to view on their mobile devices.

 

What's easier to do on a mobile device? Reading an article or watching a video? If you answered watching a video, then you're in the majority.  Video ad spend is expected to reach over $100 billion by 2023, accounting for 80 percent of all Internet traffic according to a recent article on MarTech.

 

Facebook was the first to tie “mobile first” to “video first” as a strategy for brands. Why? Well, think about the billions of Facebook users and its unlimited content. Facebook knows where people browse on their site and, more importantly, what type of content they pay the most attention to. And that content is video.

 

Just look at the evolution of video. Why do you think we’ve progressed from stitched photo videos to real-time video and now 360 degree, augmented and virtual reality video? It’s not because marketers want it. It’s because consumers want it. There is simply no other reason to create a strategy and invest the time and effort into content production.

 

Look at Netflix. It went from a small mail-order movie rental company into one that dominates consumer’s televisions with streaming content. It is now one of the fastest and most prolific producers of original content in the country. Why would it choose to make that investment? Because that’s what consumers want! Netflix knows that the more eyeballs it can get, the more money it can make.

 

And that's precisely how you should be viewing video content.

 

Video continues to dominate every form of content delivery. It takes less effort to consume and is more immersive. It’s easier to consume on mobile devices and captures more details in a way that text can’t. A consumer can’t really “see” a car by reading a Monroney sticker. They can, however, kick its virtual tires online and cruise through and around it via video.

 

Video content is here to stay. Not only is it here to stay, but marketers that fail to use it – and fail to have a robust mobile and video strategy – will quickly find themselves left behind eating their competitors' dust. And, more importantly, left behind by their potential customers.

 

Decide now to increase your video content production efforts and include mobile in your strategy. You will quickly find that not only do your customers like it… but so does your bank account.

Views: 11

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Rob Gehring posted a blog post
yesterday
Dave Anderson posted a blog post

Humble Hungry and Coachable

Enjoyed spending time with long-time red belt brother Damian Lillard of the Portland Trail Blazers…See More
yesterday
Mike theCarGuy Correra posted a video

The Importance of Understanding Marketing

Account Manager Mike Correra explains why dealers should understand marketing in order to know whether their efforts are effective.
yesterday
Scot Eisenfelder posted a blog post
yesterday
Paul Moran posted a blog post
yesterday
Jim Flint posted a blog post

Google Ads Conversion Tools

In this video blog, Jim shows that there's more than one way to get on board the conversion train…See More
yesterday
Damian Boudreaux's blog post was featured
yesterday
Dave Anderson's blog post was featured

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
yesterday
Simon Hopes posted a blog post

Best Aftermarket Performance Mods for Chevrolet Camaro

Tune-up your Chevy Camaro today to enjoy improved performance and style. Hit the road and cruise…See More
yesterday
Damian Boudreaux posted blog posts
Thursday
Jeff Giere posted a blog post
Thursday
Dave Anderson posted a blog post

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
Tuesday
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would…See More
Tuesday
Jim Flint posted a blog post
Tuesday
Jim Flint's blog post was featured

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
Tuesday
Simon Hopes posted a blog post

How to Compare Car Insurance Policies

What is Car Insurance?A car insurance is the policy that covers one’s car against all kinds of…See More
Tuesday
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
Monday
Tom Clark posted a blog post

Reasons to Sell Your Dead Car to Car Removal Companies

Your old car just stopped working. When you called a mechanic to have a look at it, they gave you…See More
Monday
Derek C. Dean posted a blog post

Hard skills Vs soft skills or hard skills and soft skills- which is optimal?

Soft skills and training programs for the same seem to be hogging the limelight in recent times.…See More
Monday
Umair Amjad posted a blog post

The Perks of Using Armored Cars & Bulletproof Vehicles

Security is a prime concern for every human being. When it comes to security, then people do not…See More
Aug 18

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service