A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are a convenient way to consume content. Because of this, marketers are on the lookout for the preferred type of content consumers want to view on their mobile devices.

 

What's easier to do on a mobile device? Reading an article or watching a video? If you answered watching a video, then you're in the majority.  Video ad spend is expected to reach over $100 billion by 2023, accounting for 80 percent of all Internet traffic according to a recent article on MarTech.

 

Facebook was the first to tie “mobile first” to “video first” as a strategy for brands. Why? Well, think about the billions of Facebook users and its unlimited content. Facebook knows where people browse on their site and, more importantly, what type of content they pay the most attention to. And that content is video.

 

Just look at the evolution of video. Why do you think we’ve progressed from stitched photo videos to real-time video and now 360 degree, augmented and virtual reality video? It’s not because marketers want it. It’s because consumers want it. There is simply no other reason to create a strategy and invest the time and effort into content production.

 

Look at Netflix. It went from a small mail-order movie rental company into one that dominates consumer’s televisions with streaming content. It is now one of the fastest and most prolific producers of original content in the country. Why would it choose to make that investment? Because that’s what consumers want! Netflix knows that the more eyeballs it can get, the more money it can make.

 

And that's precisely how you should be viewing video content.

 

Video continues to dominate every form of content delivery. It takes less effort to consume and is more immersive. It’s easier to consume on mobile devices and captures more details in a way that text can’t. A consumer can’t really “see” a car by reading a Monroney sticker. They can, however, kick its virtual tires online and cruise through and around it via video.

 

Video content is here to stay. Not only is it here to stay, but marketers that fail to use it – and fail to have a robust mobile and video strategy – will quickly find themselves left behind eating their competitors' dust. And, more importantly, left behind by their potential customers.

 

Decide now to increase your video content production efforts and include mobile in your strategy. You will quickly find that not only do your customers like it… but so does your bank account.

Views: 10

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Scot Eisenfelder posted a blog post
21 hours ago
Bill Wittenmyer posted a video

Freebie Friday: Persistence Pays Off

VP of Sales CDK Global Bill Wittenmyer shares why persistence is your best ally towards productivity in this Freebie Friday.
22 hours ago
Andy Church posted videos
22 hours ago
Reynalda Lor posted a discussion

KeepTruckin ELD Vs. Omnitracs ELD

Greetings!We recently purchased 2 trucks for commercial transportation purpose an now, looking for…See More
23 hours ago
Jim Flint posted a blog post

Can Vendor Partners Predict Sales?

Are the hottest models, too hot to the touch?See More
23 hours ago
Brian K. Cline posted a blog post
yesterday
Jim Leman posted a video

Rapid Recon with Jason Church, GM, Courtesy Volvo of Scottsdale

Auto dealer Jason Church discusses how Rapid Recon workflow software reduces time to market to improve used car profitability.
yesterday
Erik S. Nachbahr posted a video

How to Evaluate IT Solutions for Your Dealership

Helion Technologies Founder & President Erik Nachbahr shares some tips on what dealerships should be looking for in an IT solution for their dealership.
yesterday
Dean Martin posted a blog post
yesterday
Cory Mosley posted a video

Online Sales Success Workshop - Tim Cox of CarNow

The super smart and hilarious Tim Cox joined me for a quick video chat about the state of the digital car business and some of the things he will be covering...
Wednesday
Mike Esposito posted a blog post

Auto/Mate Integrates DMS with MacroFile Electronic Document Management System

Albany, N.Y. – May 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully…See More
Wednesday
Timmy D. James posted a blog post
Wednesday
Mike theCarGuy Correra posted a video

The Importance of Doing Social Media the Right Way

DealerBuilt Account Manager Mike Correra explains why dealers should focus on the right things on social media for their presence to be effective.
Wednesday
Damian Boudreaux posted a blog post

Value Your Company

We want you to be profitable and proud of what you do. We want you to have all the success that you…See More
Tuesday
Black Book posted a blog post

Stable Market Except for Luxury Vehicles

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
Tuesday
Cory Mosley posted videos
Tuesday
Walter McNulty posted a status
"If you are in need of any of our services please contact me today! www.pdsforyou.com"
Tuesday
John Sternal posted blog posts
Tuesday
Erik S. Nachbahr posted a blog post

Helion Technologies Becomes a CIS SecureSuite Member

Timonium, MD –­ May 21, 2019 –­ Helion Technologies today announced it has become a CIS…See More
Tuesday
Simon Hopes posted a blog post

3 Tips to Sell Luxury Cars on the Internet

Luxury cars is a consumer good present on the wish list of much of the population, currently the…See More
Tuesday

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service