Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing.

If you haven't yet subscribed, you can do so here: http://bit.ly/2lAyOMK

—— Topics Covered ——

Reasons for Inactive Paid Search Campaigns (0:28)

Effects of Not Closely Monitoring Your Budget (1:04)

Other Reasons for Inactivity (1:21)

Opportunity You Have During the Last Days of the Month (1:52)

Preview for Next Week (2:18)