In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes.

—— Topics Covered ——
What Is Impression Share? (0:40)
What Is Click Share? (0:48)
What Is Absolute Top Impression Share? (1:14)
What Are Total Conversions? (1:24)
What Is Cost per Lead? (1:33)
The Metric to be Wary Of (1:57)
Preview: Next Week Covers the Importance of Planning Paid Search Budgets (2:27)

—— Connect With Us ——
Website: https://www.reunionmarketing.com
Email: dane@reunionmarketing.com
Twitter: https://twitter.com/reunionmktg
Facebook: https://www.facebook.com/reunionmarketing