Building your gross profit has to be a priority for anyone in business today. Without enough gross profit, you are doomed to failure. Today let’s look at some proven ways for your dealership to build fixed operations gross profit.

The first consideration in building gross profit must be customer count. If you’re just waiting for the phone to ring with the next appointment to come into your service department, you’re not going to build your gross profit. Be aggressive in contacting your customers with open safety campaigns. Visit local fleets explaining the benefits of your dealership performing repairs and maintenance. Develop relationships with local businesses that work with their employees providing benefits such as pickup and drop-off of their vehicles while they are at work.

Create a customer experience that exceeds their expectations so much that they tell their family and friends about your exceptional service. Have processes in place that look for needed maintenance and repair items and use presentations that include feature benefits. This will build the average dollars per repair order and immediately make a substantial improvement to gross profit.

The mission must be that every time every car the customer, understands what the vehicle needs to be safe and reliable. Be sure that every declined item is listed on the repair order. The best practice is to have the customer sign off on every declined repair. Be sure you have excellent gross profit margins on everything you do.

Pay special attention to your customer pay work as that information is used on submissions to the manufacturer. Most states have laws that require manufacturers to pay retail on warranty repairs. I am blessed to have a team that helps in every one of these areas. So many memories to have witnessed dealerships successfully grow gross profit in their fixed operations. Even a small dealership implementing the suggestions successfully in this newsletter will generate hundreds of thousands of dollars annually. Our passion is to help as many dealerships as possible to improve their fixed operations. Let’s get started!

Sincerely,
Rob Gehring, President
Fixed Performance Inc.
Margin Plus
1-888-205-8718
Cell: (419) 282-1351
rgehring@fixedperformance.com
CDK Certified -Approved Interface
Dealer Track Certified Open Track Partner
Fixed Performance complete fixed operations consulting-coaching

Views: 5

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Doug Van Sach's blog post was featured
Friday
Sally Whitesell posted a blog post
Friday
Doug Van Sach posted a blog post
Friday
Mike theCarGuy Correra posted a video

How Using Industry Jargon Can Cost You Sales

Mike Correra shares how using industry jargon with customers can cost your dealership sales.
Friday
John Sternal posted blog posts
Thursday
Tim Duke's blog post was featured
Thursday
Linwood E. Poissonnier posted a status
"You have to believe in what you’re doing, or actions won't work. Be sure of yourself"
Thursday
Linwood E. Poissonnier posted a status
"I have been a member for a long time . Under Autonation Nissan and Brandon honda N.O.B."
Wednesday
Courtney Evans's blog post was featured
Wednesday
Eliana Raggio posted an event
Thumbnail

FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

November 21, 2019 from 12pm to 1pm
If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely…See More
Wednesday
Joe Tareen posted a blog post
Wednesday
Bill Wittenmyer posted a blog post

3 Strategies to Cultivate Enthusiastic and Loyal Fans

It costs most dealers about five times as much to acquire a new customer than to retain those they…See More
Nov 11
Scot Eisenfelder posted a blog post

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November…See More
Nov 11
Mike Esposito posted a blog post

Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year

Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48…See More
Nov 11
Courtney Evans posted a blog post
Nov 8
Jim Flint posted a blog post
Nov 8
Mike theCarGuy Correra posted a video

What You Shouldn't Overlook in Your Marketing Strategy

Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked.
Nov 7
Damian Boudreaux posted blog posts
Nov 7
Dan Beres posted a blog post
Nov 7

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service