Addy's Harbor Dodge in Myrtle Beach, SC has just jumped into the top 5 of all Dodge dealers in the US.  It just shows that having the right programs, the best managers and top sales people, will make great things happen.  We are pleased at this great dealer's success and even more thankful that we have been along for the entire ride.

When we first came to Addy's they had 8 sales people and were doing average numbers.  Rod Ricciardi had just become the GM and brought with him a fantastic positive intensity along with a desire for maximum success.  He created a plan along with dealer, Mike Addy, and began the transition.  His sales system and mastery of the Internet soon had him needing more sales people.  But rather than just dump too many on the floor, he gradually used The Dealer Resource Group to find exactly who he wanted selling for him.

Since then, they have grown to 20 sales people who now sell 200+ units each month.  All are earning great commissions due to Rod's program of selling and incredible follow-up.  Our success has produced one sales person who went from trainee to management, another who has been a top producer for over a year, and several six-figure earners.  We have worked with Addy's Harbor Dodge to help bring them the best candidates so that they will have multiple choices.

The team at The Dealer Resource Group congratulates everyone at Addy's Harbor Dodge and looks forward to continuing as their sales hiring source.  We are now completing our 8th assignment with Addy's.

JOHN FUHRMAN is the Senior National Sales Trainer with The Dealer Resource Group.  The company is a sales hiring solution for top quality dealers.  Using their $0 Net Cost Training Program and 21st Century Sales Training(c), they bring high quality people to dealers for them to select BEFORE training to insure only the ones who fit perfectly are trained.