John Fuhrman
  • Male
  • Winter Harbor, ME
  • United States
  • OptionSoft Technologies
Share on Facebook
Share

John Fuhrman's Friends

  • Roger Williams
  • Bruce LaVerdiere
  • Mark Spanakos
  • Donna L. Bolser
  • Chris Justice
  • Adam Barish
  • Rich Thompson
  • Vadim Makhlis
  • TAMMY HUANG
  • Karen Halloran
  • Ararat Mardoyan
  • Richelle Farley
  • Dan Reddington
  • Chuck Agner
  • Dan Westover

John Fuhrman's Discussions

Top Level F&I Managers Needed

Started Dec 14, 2011 0 Replies

Job Description:MAKE SIX FIGURES AT THE BEACH!!!Apply Now: http://ziprecruiter.com/cl/ce531750Our client is the #1 dealer in the…Continue

Tags: F&I, hiring, manager, Insurance, Finance

Pompano Beach Dealer Needs Salespeople

Started Sep 7, 2011 0 Replies

One of our dealer clients needs salespeople due to exansion.  Click on the link below for full details and apply.…Continue

Tags: Florida, hiring, people, Sales

Looking to Add Five New Salespeople

Started Aug 15, 2011 0 Replies

One of our dealers is expanding.  They have grown from 20 units per month to 130 per month in just over a year.  They are ready for the next level and know they need new team members. Here is the…Continue

Tags: training, auto, sales, VW, Audi

Sales Representatives - No Experience Necessary

Started Aug 10, 2011 0 Replies

Our client in NJ needs 5 sapes people.  No experience necessary. Click this link http://www.jobspider.com/job/view-job-3166507.htmlContinue

Tags: jobs, hiring, sales

 

John Fuhrman's Page

Latest Activity

John Fuhrman posted a blog post

Why Are Dealers Seldom Right? A Brief History

   So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.    As I got to be about 6 months into the sales end of the business, domestic dealers were placing ads…See More
Sep 4
John Fuhrman's blog post was featured

Whose Tail IS It Anyway?

We've all heard that expression, "The tail is wagging the dog." In retail, that usually means our sales staff is dictating management rather than the other way around. Usually, the fix occurs when new management or a new training process comes in and everyone gets to start on the same page. However, the decision to change process or change personnel is at the dealer level.Lately, a much larger tail has been dominating the countryside and predicting the end times if we continue as we are. Look…See More
Aug 13
John Fuhrman posted a blog post

Whose Tail IS It Anyway?

We've all heard that expression, "The tail is wagging the dog." In retail, that usually means our sales staff is dictating management rather than the other way around. Usually, the fix occurs when new management or a new training process comes in and everyone gets to start on the same page. However, the decision to change process or change personnel is at the dealer level.Lately, a much larger tail has been dominating the countryside and predicting the end times if we continue as we are. Look…See More
Aug 11
Mack Cook joined John Fuhrman's group
Thumbnail

Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Feb 17
ROBERT SILANO commented on John Fuhrman's group Automotive Training Professionals
"IF ANYONE KNOWS A DEALERSHIP WHO IS LOOKING TO DO A STAFFED EVENT FOR THE DEALERSHIP ILL PAY YOU 500 FOR THE REFERRAL THIS IS WHAT WE CAN DO !!!  CONTACT ME AT 318-678-0746 How does the sale work? 1. What are the roles and responsibilities of…"
Feb 3
ROBERT SILANO joined John Fuhrman's group
Thumbnail

Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Feb 3
John Fuhrman posted a blog post

COMMA, Your Honor

     As Director of Training, I am always paying attention to the needs of dealers to see if a simple suggestion or note would solve the problem, or if it’s a larger issue, a training program to change the current practice.  As it is with most things that involve change, I’m usually met with resistance.  “If it’s so important, why are you the first to tell us?”     Sometimes, it’s because a new practice has emerged, but most of the time, I’ve discovered that I wasn’t the first to bring it up,…See More
Feb 2
John Fuhrman posted blog posts
Jan 24
John Fuhrman's blog post was featured

What If...?

      Imagine a customer walks into your showroom and all your people are tied up with other potential customers.  With all the technology available could you keep this unattended customer occupied until one of your staff freed up?  If so, what would you share with the customer?  Is there a specific message that might compel them to wait a bit longer?     John Cash Penny stated that 50% of all advertising is wasted.  We just don’t know which 50%.  That’s all about to change.  Now, not only can…See More
Nov 3, 2016
John Fuhrman posted blog posts
Nov 3, 2016
DealerELITE liked John Fuhrman's blog post Why Service Contract Sales in the Service Dept. Fail - Until Now
May 2, 2016
John Fuhrman's blog post was featured

Why Service Contract Sales in the Service Dept. Fail - Until Now

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever popular…See More
May 2, 2016
John Fuhrman posted blog posts
May 2, 2016
John Fuhrman updated their profile
May 2, 2016
John Fuhrman commented on James A. Ziegler's blog post When You Pay Peanuts - You Get Monkeys
"I've had dealers offer a monthly retainer for me to hire.  They told me that no matter what kind of people I hired and trained, they would chew them up and spit them out.  That dealer was surprised that I turned down the deal.…"
May 2, 2016
Jon Floyd commented on John Fuhrman's group Automotive Training Professionals
"LOOKS LIKE A GREAT GROUP. PLEASE SHARE WITH ME HOW I CAN BE AN ACTIVE AND USEFUL MEMBER?"
Feb 25, 2016

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
OptionSoft Technologies
What is your current position within your organization?
Director of Training
What is your company website?
http://www.otiservices.com
How did you specifically hear about DealerELITE? If referred, who?
Invited by Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Began in retail sales in 1979. Grew to become an award winning sales manager and later general manager. Joined Universal Underwriters and became one of the top F&I producing trainers in the country. Formed my own training and speaking company in 1996. Have authored ten book son sales, management, leadership and personal development. Have trained over 30,000 sales and business people around the globe, including South Africa, five former Soviet countries as well as across the US.
Currently Director of training for an automotive technology company that has developed cutting edge tools for sales, F&I and management at 30-50% lower cost than competitors.

John Fuhrman's Videos

  • Add Videos
  • View All

John Fuhrman's Blog

Why Are Dealers Seldom Right? A Brief History

Posted on September 4, 2017 at 9:03am 0 Comments

   So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.

    As I got to be about 6 months into the sales end of the business, domestic dealers were…

Continue

Whose Tail IS It Anyway?

Posted on August 11, 2017 at 10:06am 0 Comments

We've all heard that expression, "The tail is wagging the dog." In retail, that usually means our sales staff is dictating management rather than the other way around. Usually, the fix occurs when new management or a new training process comes in and everyone gets to start on the same page. However, the decision to change process or change personnel is at the dealer level.

Lately, a much larger tail has been dominating the countryside and predicting the end times if we continue as we…

Continue

COMMA, Your Honor

Posted on February 2, 2017 at 10:12am 0 Comments

     As Director of Training, I am always paying attention to the needs of dealers to see if a simple suggestion or note would solve the problem, or if it’s a larger issue, a training program to change the current practice.  As it is with most things that involve change, I’m usually met with resistance.  “If it’s so important, why are you the first to tell us?”

     Sometimes, it’s because a new practice has emerged, but most of the time, I’ve discovered that I wasn’t the first…

Continue

Cisco Meraki Partners with OptionSoft Technologies Inc. - Visit us at NADA to find out why!!!

Posted on January 24, 2017 at 5:05pm 0 Comments

https://youtu.be/uf-O19szFeA

If you look at the video and understand the potential, email me for times when you can stop by our suite and see an actual demo. You'll see cutting edge technology that is so powerful that 1,200 Ford dealers have already enrolled. This world class marketing system is now available to any dealer regardless of size.

If you are going to NADA and don't email me at jfuhrman@otiservices.com and set u an…

Continue

Comment Wall (2 comments)

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

At 1:54pm on November 3, 2011, Michael Baker said…

John,

Re: your inquiry regarding sales staff training investment vs. other dept staff...

 

The training process in retail vehicles sales and F & I requires continual practice via role play and management involvement via 'buy-in'. Not really any different that practicing your golf swing or baseball batting skills if 'wanting to improve'... Training technicians is almost immediately learned and applied as with office staff with efficiency improving in time. The psychology of learning is quite simple but fascinating

At 8:52am on August 12, 2011, Stephanie Young said…
Congrats on being featured in the top content leader board.

PollDaddy

 
 
 

About

DealerELITE created this Ning Network.

Blog Posts

Hitting Reserve Fuel: Why It’s a Bad Idea

Posted by Andrew Conallen on October 20, 2017 at 4:38pm 0 Comments

If you haven’t found yourself puttering to a standstill with the Reserve Fuel icon lit up, you’re either very conscientious, or you haven’t been driving all that long. Occasionally running out of gas is one thing, but regularly hitting your…

Continue

The technician shortage for dealerships is real.

Posted by Rob Gehring on October 19, 2017 at 12:30pm 0 Comments

On November 1st I will be…

Continue

The World of Podracing Brought to Life

Posted by Samuel on October 19, 2017 at 11:18am 0 Comments

The world of Star Wars was brought to life through the genius of George Lucas 40 years ago and it has garnered new fans with every generation. The most realistic part of the Star Wars universe in comparison to life on Earth would…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service