One of our dealers is expanding. They have grown from 20 units per month to 130 per month in just over a year. They are ready for the next level and know they need new team members. Here is the…Continue
As Director of Training, I am always paying attention to the needs of dealers to see if a simple suggestion or note would solve the problem, or if it’s a larger issue, a training program to change the current practice. As it is with most things that involve change, I’m usually met with resistance. “If it’s so important, why are you the first to tell us?”
Sometimes, it’s because a new practice has emerged, but most of the time, I’ve discovered that I wasn’t the first…Continue
If you look at the video and understand the potential, email me for times when you can stop by our suite and see an actual demo. You'll see cutting edge technology that is so powerful that 1,200 Ford dealers have already enrolled. This world class marketing system is now available to any dealer regardless of size.
If you are going to NADA and don't email me at firstname.lastname@example.org and set u an…Continue
by John Fuhrman – Director of Training, OptionSoft Technology
Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties, the dealer sat back, smiled and said, “I’m good. We use a menu.”
Since I was there to train the F&I managers (there were seven), I thought I’d…Continue
Imagine a customer walks into your showroom and all your people are tied up with other potential customers. With all the technology available could you keep this unattended customer occupied until one of your staff freed up? If so, what would you share with the customer? Is there a specific message that might compel them to wait a bit longer?
John Cash Penny stated that 50% of all advertising is wasted. We just don’t know which 50%. That’s all about to…Continue