One of our dealers is expanding. They have grown from 20 units per month to 130 per month in just over a year. They are ready for the next level and know they need new team members. Here is the…Continue
Imagine a customer walks into your showroom and all your people are tied up with other potential customers. With all the technology available could you keep this unattended customer occupied until one of your staff freed up? If so, what would you share with the customer? Is there a specific message that might compel them to wait a bit longer?
John Cash Penny stated that 50% of all advertising is wasted. We just don’t know which 50%. That’s all about to…Continue
©2016 By John Fuhrman, Director of Training OptionSoft Technologies
Everyone’s talking about the cost of health care these days. What does that have to do with an article in a magazine for successful dealers? Bear with me for a moment. Most dealers are of an age where it would benefit them to get an annual checkup. Suppose you wanted only the best and most accurate information and bypassed your regular doctor.
You visited an…Continue
The $4,000 Tap
By John Fuhrman – Director of Training, OptionSoft Technologies
There’s an old story that goes something like this.
A dealer was getting increasingly frustrated with all the technology in his dealership. He purchased all the best money could buy. But, when it came to training and support, it never seemed to be in the budget. So, people came and went, and the…Continue
As many of you know, I've been involved in this industry since cars took leaded gas. There have been many changes. Some good, some not so much. One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.
Dealers get excited about it. Service Writers train for it. Sometimes it even takes off selling. But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…Continue