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John Fuhrman
  • Male
  • Winter Harbor, ME
  • United States
  • OptionSoft Technologies
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John Fuhrman's Discussions

Top Level F&I Managers Needed

Started Dec 14, 2011 0 Replies

Job Description:MAKE SIX FIGURES AT THE BEACH!!!Apply Now: http://ziprecruiter.com/cl/ce531750Our client is the #1 dealer in the…Continue

Tags: F&I, hiring, manager, Insurance, Finance

Pompano Beach Dealer Needs Salespeople

Started Sep 7, 2011 0 Replies

One of our dealer clients needs salespeople due to exansion.  Click on the link below for full details and apply.…Continue

Tags: Florida, hiring, people, Sales

Looking to Add Five New Salespeople

Started Aug 15, 2011 0 Replies

One of our dealers is expanding.  They have grown from 20 units per month to 130 per month in just over a year.  They are ready for the next level and know they need new team members. Here is the…Continue

Tags: training, auto, sales, VW, Audi

Sales Representatives - No Experience Necessary

Started Aug 10, 2011 0 Replies

Our client in NJ needs 5 sapes people.  No experience necessary. Click this link http://www.jobspider.com/job/view-job-3166507.htmlContinue

Tags: jobs, hiring, sales

 

John Fuhrman's Page

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John Fuhrman's blog post was featured

What If...?

      Imagine a customer walks into your showroom and all your people are tied up with other potential customers.  With all the technology available could you keep this unattended customer occupied until one of your staff freed up?  If so, what would you share with the customer?  Is there a specific message that might compel them to wait a bit longer?     John Cash Penny stated that 50% of all advertising is wasted.  We just don’t know which 50%.  That’s all about to change.  Now, not only can…See More
Nov 3
John Fuhrman posted blog posts
Nov 3
DealerELITE liked John Fuhrman's blog post Why Service Contract Sales in the Service Dept. Fail - Until Now
May 2
John Fuhrman's blog post was featured

Why Service Contract Sales in the Service Dept. Fail - Until Now

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever popular…See More
May 2
John Fuhrman posted blog posts
May 2
John Fuhrman updated their profile
May 2
John Fuhrman commented on James A. Ziegler's blog post When You Pay Peanuts - You Get Monkeys
"I've had dealers offer a monthly retainer for me to hire.  They told me that no matter what kind of people I hired and trained, they would chew them up and spit them out.  That dealer was surprised that I turned down the deal.…"
May 2
Jon Floyd commented on John Fuhrman's group Automotive Training Professionals
"LOOKS LIKE A GREAT GROUP. PLEASE SHARE WITH ME HOW I CAN BE AN ACTIVE AND USEFUL MEMBER?"
Feb 25
Jon Floyd joined John Fuhrman's group
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Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Feb 25
Vadim Makhlis and John Fuhrman are now friends
Sep 27, 2015
Wendy Reeves joined John Fuhrman's group
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Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Mar 11, 2015
Victor M. Vega joined John Fuhrman's group
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Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Mar 2, 2015
John Fuhrman and Roger Williams are now friends
Feb 11, 2015
Gus Wilson joined John Fuhrman's group
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Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Feb 1, 2015
Roger Williams joined John Fuhrman's group
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Automotive Training Professionals

Whether you train sales, F&I fixed ops, management, or even dealers, please share your experiences, questions, and success stories here.  We want members who are serious about making a difference in the auto industry, one client at a time.
Jan 24, 2015
John Fuhrman posted a blog post

Searching For Six Dealers

http://youtu.be/8xbo_FkIx3UAs you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies.  We are also adding new technology that has never been available under one brand.For example:Text Marketing to your entire database.Interaction…See More
Nov 18, 2014

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
OptionSoft Technologies
What is your current position within your organization?
Director of Training
What is your company website?
http://www.otiservices.com
How did you specifically hear about dealerELITE? If referred, who?
Invited by Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Began in retail sales in 1979. Grew to become an award winning sales manager and later general manager. Joined Universal Underwriters and became one of the top F&I producing trainers in the country. Formed my own training and speaking company in 1996. Have authored ten book son sales, management, leadership and personal development. Have trained over 30,000 sales and business people around the globe, including South Africa, five former Soviet countries as well as across the US.
Currently Director of training for an automotive technology company that has developed cutting edge tools for sales, F&I and management at 30-50% lower cost than competitors.

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John Fuhrman's Blog

What If...?

Posted on November 3, 2016 at 9:40am 0 Comments

 

     Imagine a customer walks into your showroom and all your people are tied up with other potential customers.  With all the technology available could you keep this unattended customer occupied until one of your staff freed up?  If so, what would you share with the customer?  Is there a specific message that might compel them to wait a bit longer?

     John Cash Penny stated that 50% of all advertising is wasted.  We just don’t know which 50%.  That’s all about to…

Continue

What’s So Special About A Specialist?

Posted on November 3, 2016 at 9:28am 0 Comments

©2016 By John Fuhrman, Director of Training OptionSoft Technologies

 

     Everyone’s talking about the cost of health care these days.  What does that have to do with an article in a magazine for successful dealers?  Bear with me for a moment.  Most dealers are of an age where it would benefit them to get an annual checkup.  Suppose you wanted only the best and most accurate information and bypassed your regular doctor.

     You visited an…

Continue

The $4,000 Tap

Posted on May 2, 2016 at 2:35pm 0 Comments

The $4,000 Tap

By John Fuhrman – Director of Training, OptionSoft Technologies

 

     There’s an old story that goes something like this.

 

     A dealer was getting increasingly frustrated with all the technology in his dealership.  He purchased all the best money could buy.  But, when it came to training and support, it never seemed to be in the budget.  So, people came and went, and the…

Continue

Why Service Contract Sales in the Service Dept. Fail - Until Now

Posted on May 2, 2016 at 7:23am 0 Comments

As many of you know, I've been involved in this industry since cars took leaded gas.  There have been many changes.  Some good, some not so much.  One thing that has seemed to be a constant is selling extended service contracts in your service drive has been an abject failure.  

Dealers get excited about it.  Service Writers train for it.  Sometimes it even takes off selling.  But, usually within weeks, sales slow to a trickle and then become a forgotten practice followed by the ever…

Continue

Comment Wall (2 comments)

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At 1:54pm on November 3, 2011, Michael Baker said…

John,

Re: your inquiry regarding sales staff training investment vs. other dept staff...

 

The training process in retail vehicles sales and F & I requires continual practice via role play and management involvement via 'buy-in'. Not really any different that practicing your golf swing or baseball batting skills if 'wanting to improve'... Training technicians is almost immediately learned and applied as with office staff with efficiency improving in time. The psychology of learning is quite simple but fascinating

At 8:52am on August 12, 2011, Stephanie Young said…
Congrats on being featured in the top content leader board.
 
 
 

Blog Posts

5 Specials Pages Customers Will Avoid (And may never visit again!)

Posted by Eric Miltsch on December 7, 2016 at 6:38pm 0 Comments

Your specials pages will be seen by many of your website visitors during their shopping process.

Unfortunately, most dealers don’t…
Continue

LENNY GETS A DO-OVER

Posted by James A. Ziegler on December 7, 2016 at 2:00pm 0 Comments

LENNY GETS A DO-OVER



Those of you who are closest to me, you know that Len Bellavia is one of my better friends in this business. Not only is Len my…

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The Big Easy Survival Guide for NADA100

Posted by Joseph Little on December 7, 2016 at 12:57pm 0 Comments

 

Chapter 1: Get Prepared

 

It’s time to get ready for…

Continue

A Simple Checklist To Prevent Employee Theft

Posted by Erik S. Nachbahr on December 7, 2016 at 9:55am 0 Comments

Here's a scenario that unfortunately many…

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Customers Are “Hooked On a Feeling”

Posted by Mike Gorun on December 7, 2016 at 9:10am 1 Comment

In their new book, …

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Why is it important to give yourself and ideal Christmas gift?

Posted by Megan Bridges on December 7, 2016 at 4:14am 0 Comments

It is important to give yourself an ideal Christmas gift this time because of a number of reasons we have noted below.

 

1. You have…

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