Posted on September 4, 2017 at 9:03am 0 Comments 0 Likes
So many trainers like to tell you when they started in the business, how great they were and how they single handedly saved a manufacturer from near ruin. Not my thing. I’m simply stating that I sold my first vehicle for a dealer in January of 1979 for the purpose of this article. What I’m sharing, I’ve participated in, witnessed or at least saw from a distance. In other words, I was there.
As I got to be about 6 months into the sales end of the business, domestic dealers were…Continue
Posted on August 11, 2017 at 10:06am 0 Comments 1 Like
We've all heard that expression, "The tail is wagging the dog." In retail, that usually means our sales staff is dictating management rather than the other way around. Usually, the fix occurs when new management or a new training process comes in and everyone gets to start on the same page. However, the decision to change process or change personnel is at the dealer level.
Lately, a much larger tail has been dominating the countryside and predicting the end times if we continue as we…Continue
Posted on February 2, 2017 at 10:12am 0 Comments 1 Like
As Director of Training, I am always paying attention to the needs of dealers to see if a simple suggestion or note would solve the problem, or if it’s a larger issue, a training program to change the current practice. As it is with most things that involve change, I’m usually met with resistance. “If it’s so important, why are you the first to tell us?”
Sometimes, it’s because a new practice has emerged, but most of the time, I’ve discovered that I wasn’t the first…Continue
Posted on January 24, 2017 at 5:05pm 0 Comments 0 Likes
If you look at the video and understand the potential, email me for times when you can stop by our suite and see an actual demo. You'll see cutting edge technology that is so powerful that 1,200 Ford dealers have already enrolled. This world class marketing system is now available to any dealer regardless of size.
If you are going to NADA and don't email me at firstname.lastname@example.org and set u an…Continue
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Re: your inquiry regarding sales staff training investment vs. other dept staff...
The training process in retail vehicles sales and F & I requires continual practice via role play and management involvement via 'buy-in'. Not really any different that practicing your golf swing or baseball batting skills if 'wanting to improve'... Training technicians is almost immediately learned and applied as with office staff with efficiency improving in time. The psychology of learning is quite simple but fascinating