Dealer ELITE Members Invited Into Automotive SEM Study

I am pleased to invite members of Dealer ELITE to participate in the Automotive SEM Study which starts on February 15, 2011. The study will take 100 dealers through using pay-per-click advertising strategies to increases sales. There is no cost to participate in this program aside from your own advertising spending on Google and Facebook.

This study was created after the great success that we have had with the Automotive SEO Study which took 100 car dealers through 16 weeks of search engine optimization training.

The Automotive SEM Study will run for 8 weeks and will show members show to setup, management, test, and optimize pay-per-click campaigns. The primary focus will be Google Adwords and Facebook Ads. We will go into A/B testing processes to show you how to increase the ROI on paid advertising.

Since space will be limited, you just need to register at:

Members should be running Google Adwords or should have the authority to setup and spend $1,000 a month for the two month program. If you are already running Adwords, but have a third party running the campaigns, you will still need to setup your own account.

This will be an important educational opportunity for pay-per-click advertising since the A/B testing elements will be very valuable to all members. Too many dealers are spending THOUSANDS of dollars each month on PPC campaigns and are not inspecting or optimizing that spend because they don't know how to operate these campaigns.

Sign-up While Space Permits

If you are interested, please sign-up so we can approve your account. You must sign-up with a dealership email address.

Once approved, sign-up for the Webinar which will be held on February 15, 2011 at 12:00 noon. The webinar links is shown on the calendar event for that date.

Please feel free to invite members of your 20 Group to participate in this study.

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Comment by Larry Bruce on December 27, 2010 at 4:05pm

Brian i am curious what split testing platform are you going to use for this study? Google Website Optimizer? If so with a $1000 per month budget you will likely not have enough traffic to get to statistical confidence for that engine in 8 weeks.


Secondly who is going to build out the landings for these campagins and what is the goal of the study?


Lastly who is going to decide what to split test for?


It is an interesting concept but bit vague in the details.

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