Dealer Image Pro Launches First-Of-Its-Kind Window Sticker & Buyer's Guide Generator For Automotive Dealerships

Auto Dealers Can Now Take Photos, Video, and Print Custom Window Stickers and Buyer’s Guides All from One Platform 


SACRAMENTO, CA (September 21, 2022)  Dealer Image Pro, a leader in professional photo, video, and interactive 360º software for automotive dealerships, announced today it has launched a first-of-its-kind window sticker and buyer’s guide generator through its existing Photo Assistant™ platform to better merchandise vehicles in today’s digital retailing landscape.

Current pre-owned vehicle window stickers and buyer’s guides are in need of a refresh. The printer paper material they have been printed on cannot stick to the outside of the vehicle window and at most times can be illegible. 

Partnered with Netlook, Dealer Image Pro has reinvented the printing process for the modern dealership, as its window stickers and buyer's guides are: 

  • In full color with dealer-branded designs
  • Weatherproof and stick on outside of the window (no need for dealers to retrieve vehicle keys)
  • Are easily readable for approaching customers on the outside of the vehicle windows
  • Factory accurate with the sticker and buyer's guide information coming from an OEM VIN decode
  • Available to include a "Scan QR Code" feature that links to dealership Vehicle Detail Pages (VDPs) for the latest pricing
  • Available to add a text/lead generation feature that sends a lead directly to the dealership BDC
  • Up to date with all the current FTC laws and double-sided with legal verbiage printed on the back

Combining window stickers and buyer’s guides with photos and videos of the vehicle is significant to the customer’s ultimate buying decision, and Dealer Image Pro brings both in-house to the dealership through its provided Photo Assistant™ iPad without having to rely on a separate vendor. 

Buyer’s guides are mandatory for preowned vehicles. Under the Federal Trade Commission Used Car Rule, dealers can face up to $46,517 in fines if buyer’s guides are not seen on the vehicle. Dealer Image Pro makes it easy for dealers to reliably deliver buyer’s guides and remain compliant with federal law.  

“When I started shooting vehicles at dealerships in 2009, I had no idea window stickers and buyer’s guides could have an impact, not only on the revenue of the dealership, but the convenience of the dealership as a whole,” said Peter Duffy, Founder and CEO of Dealer Image Pro. “Now that we’ve mastered getting a dealership perfect vehicle photos and videos through the convenience of Photo Assistant, the next logical step we wanted to go was giving the in-house photographer the ability to print window stickers and buyer’s guides all on one device without having to use a different application. Current window stickers and buyer’s guides do not represent the look and feel of the modern dealership, which is why a solution was needed now to help automotive dealerships list and sell their vehicles faster.” 

To book a demo and learn more about Dealer Image Pro’s innovative window sticker and buyer's guide generator, please visit  

About Dealer Image Pro

Dealer Image Pro™ is a photo, video, and 360 software company for auto dealerships based out of Sacramento, California. They focus on teaching auto dealers and auto groups better photo methods, provide quality control for the dealer content, and provide hardware and software to streamline dealer’s merchandising processes. From professional-style photos, studio consultation, and refined lot process, they combine technical mastery, real-time problem solving, and basic human instinct. For more information visit

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