Thank you again for joining us in our video series, Advertising for Success. We’re here to give you all the tools we have, to help you get the life of your dreams, and to make sure that you believe. You see, there is no glass ceiling. When you believe that what you want is possible, your life will change. 

We’ve been discussing how and where to grow your business. We’ve touched on the places that Carlos started out at the beginning to market himself, and the approach he used to show his authenticity in those places. 

My education in advertising my business started with a fish house on the bayou. Let no stone go unturned, my friends! Advertise EVERYWHERE you go! I invite you to watch this week’s video, and be ready to take some notes. Trust me! You’ll want to remember this.

So, how do you get your name in every business? Advertise, advertise, advertise! Wouldn’t it be great if we had entire businesses coming to see us? It is possible. You just have to do the work!

Get yourself a consistent spot in your community newspaper. Put your kind smile on a billboard. Partner with a local restaurant. Get involved with the radio station. Get to know people in your community. Keep it local, and advertise where you are.

Do you have a business in mind already? Okay, great! Remember to go in with that mindset of truth we’ve been talking about for the last couple weeks. You’re not soliciting business. You’re MARKETING. Don’t go in there trying to sell them a car. In fact, don’t talk about yourself at all. Talk about them, and keep showing up!

When it feels right, let them know that you and your dealership want to thank them for all they do. Just try it, and offer one or two of the perks listed below.

 “Because we appreciate so deeply the impact your business makes in our community, we would like to offer your employees…” 

  • Free service check 
  • Free pickup/drop off for service 
  • Free cup of coffee
  • Extra $500 on your trade-in
  • Free credit check

“I’ll be happy to create a flyer specific to your needs that you can put it in the envelope with their checks.”

Do this, and you’re one giant step closer to your next level. You are not only immediately marketing to a whole lot of people, you’re marketing to a whole lot of people with a job! Brilliant. 

Want to keep learning? Jump into the Auto Success Blueprint. In this FREE training program you’ll learn how to go beyond the basics of dealer training and get to YOUR next level of success quickly. If you’d like the blueprint to success in the auto industry - Just click here and you’ll get instant access to Videos 1, 2 AND 3, where you will hear about the goldmine opportunity you’re sitting on, how to maximize your potential, and how to overcome adversity. (You’ll also have the option to join the ATA Member Site for FREE, where you’ll find all 20+ of the Auto Success Blueprint videos and support materials.)

We hope you’ve been soaking in all the little nuggets of wisdom that we’ve shared. Know that we want to be helpful and do all we can to get you to that next level. In the comments below, please ask any questions you have about marketing… or anything else at all!

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