In our new video series, Quality of Life, we’ve been learning more about Ali Reda. We’ve heard about the goals he had in mind for 2018, and the numbers that those goals produced. We also learned that breaking records has never been his goal. Frank Lopes told us in last week’s broadcast that the real measurement - the gold of who Ali is - exists not just in the fact that he achieves these great numbers, but in how he does it. So this week, we’re going to dive in with Ali, and hear from the man himself… 

How does he do it!?!

I invite you to watch this week’s video, and think about your own goals and beliefs. Are they reflected in your process?

Ali attributes much of his success to his team and their process. It took some time to perfect that process, and it still changes as they move and grow. He describes his team as amazing! He has two assistants who share his goals and beliefs, and the three of them are rooted in care and hospitality for all who come to see them. He explains here that they are set up like a doctor’s office - a revolving door of one-on-one sales. It’s a fast, efficient process that is never rushed.

Ali’s process is one with principle and strategy. These are the pieces that he says are the most vital to his team’s success.

  • Have a plan. 
  • Show up early to get your mind right and your rituals out of the way. 
  • Know your intentions. 
  • Be laser-focused. 
  • One call at a time.
  • One sale at a time.
  • One customer at a time. 


It’s important for us to be true to who we are in this industry, and your team should be right there with you. We want you to be proud, profitable, and happy with your life! 

What is your process? Write it down today. Start with the 3-Step Process in Chapter 7 of Keep It Simple Selling as a base, and go from there.

Paying attention to the process that works for you will make you more aware of the customers’ needs and how to create solutions for them. If something feels right for you, you get to figure out why. If something isn’t right for you, eliminate it. If what you’re saying isn’t in your heart, if you’re fumbling, if you sound like you’re reading a script - you will come across inauthentically. Trust your intuition. Be yourself like no one else can. 

Ask yourself often, “What is the outcome I’m trying to get to?” and “What has to happen to get there?” The awareness of the shift and the magic in reaching a new goal will propel you to the next number easily. 

Tell us in the comments below, “Are you ready to shift your business?”

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