Jumpstart Automotive Media Path to Purchase Insights: Full-Size Pickups Jump Ahead and Saw Increase Interest from Luxury Shoppers; RAM 1500 Interest Up +172%

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its February shopper interest data results, showing how much luxury-oriented consumers are now cross-shopping full-size pickup trucks. In February, the full-size pickup truck segment climbed four spots from last year and now represents the third most-shopped segment, the highest it’s ever been according to Jumpstart.  

Helping fuel the interest in full-size pickup trucks were the RAM 1500 and Chevrolet Silverado 1500, which made their debuts at the North American International Auto Show in Detroit this past January. The fully redesigned RAM 1500 was up 172% in shopper interest from December to January and overtook Ford’s F-150 for the top spot in share among full-size pickup trucks. The Chevrolet Silverado 1500, with a lighter body and now a diesel option, climbed 31% compared with January 2017.

Showcasing the continued power and interest in full-size pickup trucks, this segment represented three of the top-five most-shopped models during January. Ford Mustang finished first in January (#1 in December); RAM 1500 finished second in January (#24 in December, climbing 22 spots); Ford F-150 finished third in January (#4 in December); Chevrolet Camaro finished fourth in January (#7 in December); and Chevrolet Silverado 1500 finished fifth in January (#6 in December).

One of the notable areas that drove this increase in trucks was from luxury shoppers. Luxury shoppers who were also looking at trucks (cross-shopping) were up by 22% from the previous month, while non-luxury shoppers only saw an increase of 11%.

“Luxury shoppers are willing to pay higher prices to get the latest technology and advanced features, and most trucks offer this in some of their higher packages.” said Aline Hilsabeck, senior director of insights and analytics at Jumpstart. “For example, the new RAM 1500 has a trim option that comes with a 12-inch touchscreen, Apple CarPlay, all the blind spot monitoring and advanced safety features, and more.  These are luxury features, so when you combine them with the size, functionality, and versatility of a large pickup truck with towing capability, the appeal is undeniable.”

Jumpstart’s Path to Purchase Reports
Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 17 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.

About Jumpstart

Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with:Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.


JumpstartAuto.com, @JumpstartAuto

Views: 29

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Latest Activity

Jeff Cowan posted a blog post

Write Service Podcast: Episode 60- Can You Embrace Change?

This week's podcast is a LIVE snippet from a private workshop for an Automobile Dealer's…See More
16 hours ago
Andy Church posted a video

Profit By Action Quick Tip: Candidate Homework

In this Quick Tip, Andy Church shares a tip on an element that dealerships should include in their hiring process to improve productivity.
17 hours ago
Erik S. Nachbahr posted a video

Your Business Depends on a Reliable IT Infrastructure

Helion Founder & President Erik Nachbahr shares why a dealership's IT infrastructure is critical to its business in this video blog.
18 hours ago
Ujj Nath posted a blog post
18 hours ago
Samuel posted a blog post

Australia's Car Culture - A National Obsession, Observed

Australia is car-crazy. Always has been. For decades, the Holden-Ford argument has actually been a…See More
yesterday
Tyler Newport posted a blog post

Is There Any Alternative for Wipers?

Windscreen wipers have played an important role in car design and safety for more than a century,…See More
yesterday
Damian Boudreaux's blog post was featured
Wednesday
John Sternal posted a blog post

Auto Dealerships See Avg. 20% Rise in Profits Under DOWC

According to Protective Asset Protection, it is estimated that auto dealers leveraging a…See More
Tuesday
Black Book posted a blog post

Depreciation Rates Improve

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car…See More
Tuesday
Jim Flint posted a video

Website Taxes

Are you paying "tax" on your website to Google? CEO & Founder of Local Search Group Jim Flint explains in this video blog.
Tuesday
Damian Boudreaux posted a blog post
Tuesday
Simon Hopes posted a blog post

Getting Your Car Restored to Its Original Shine

Some of us may have had all good intentions of looking after our car when we first bought it. We…See More
Tuesday
Bobby posted a video

Bobby Compton ~ Motivational Listener

Moreover, look for able men from all the people, men who are trustworthy and hate a bribe, and place such men over the people as chiefs of thousands, of hund...
Monday
Bill Wittenmyer posted a video

Witt's Wise Words: Super Workers vs Supervisors

Bill Wittenmyer shares the difference between super workers and supervisors in this week's episode of Witt's Wise Words. To read the full article, click here...
Monday
Scot Eisenfelder's blog post was featured
Monday
Daniel Ross posted a blog post

Males's Socks - Picking Design and Comfort

The most fundamental of all men's devices, and the one utilized for convenience as well as style is…See More
Sunday
Samuel posted a blog post

Free Alternatives to Adobe Photoshop

Photoshop is an impressive piece of software, but it comes with quite a high price. If you're an…See More
Saturday
Tony Provost posted a video
Feb 15
Scot Eisenfelder posted a blog post
Feb 15
Bill Wittenmyer posted a video

Freebie Friday: What's the Most Important or Overlooked Task Inside the Dealership

Bill Wittenmyer shares what the most important (or overlooked) task in a dealership is and why in this edition of Freebie Friday. Read the full blog article ...
Feb 15

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service