AIADA Welcomes Protective Asset Protection as Official Vehicle Service Contract Sponsor

Sponsorship Delivers Expanded F&I Solutions to America’s International Nameplate Dealers

July 8, 2026 (KIRKLAND, WA) The American International Automobile Dealers Association (AIADA) today announced a new sponsorship agreement with Protective Asset Protection, naming Protective as the official vehicle service contract (VSC) provider sponsor for AIADA. The sponsorship connects Protective’s industry-leading F&I products and dealer support services with AIADA’s network of more than 9,400 international nameplate franchise dealers across the United States.

Established in 1970, AIADA is the only national trade association exclusively representing America’s international nameplate automobile franchises. The association serves as a tireless advocate for its dealer members before Congress, the White House, and federal agencies, championing policies that protect the interests of dealers and the millions of American consumers who purchase and service international nameplate vehicles.

Through this sponsorship, AIADA members will gain streamlined access to Protective Asset Protection’s portfolio of vehicle service contracts, enabling dealers to offer customers comprehensive coverage options and strengthen their F&I offerings. Protective brings decades of experience serving automotive dealers nationwide and is recognized for its commitment to dealer profitability, compliance, and customer satisfaction.

“We are pleased to welcome Protective Asset Protection as our official vehicle service contract sponsor,” said Cody Lusk, President and CEO, AIADA. “Our members represent some of the most dynamic dealerships in the country, and they deserve access to best-in-class solutions that help them serve their customers and grow their businesses. Protective’s reputation for quality products and dedicated dealer support makes this a natural fit for our association, and we look forward to the value this alliance will deliver to our members across the country.”

“We are honored to be named the official VSC sponsor of AIADA,” said Rick Kurtz, Senior Vice President and Chief Distribution Officer for Protective Asset Protection. “AIADA represents a premier network of successful nameplate dealers who are deeply committed to their customers and their communities. This partnership gives us the opportunity to showcase what Protective has to offer to AIADA members. AIADA’s advocacy work on behalf of its members is invaluable, and we are proud to stand alongside an organization that fights so hard for the dealers it represents. We look forward to supporting AIADA members with the tools, resources, and vehicle service contract solutions they need to thrive.”

As part of the sponsorship, Protective Asset Protection will be featured prominently at AIADA events and through the association’s member communications, providing dealers with direct access to Protective’s team and resources. The relationship also includes opportunities for ongoing educational content, including articles and webinar programming designed to help AIADA members maximize the value of their F&I programs.

About AIADA

Founded in 1970, the American International Automobile Dealers Association (AIADA) represents America’s international-nameplate automobile franchises — providing advocacy, education, and affinity partnerships to support dealers nationwide. For more information, visit www.aiada.org.

About Protective Asset Protection

Protective Asset Protection has been providing Finance & Insurance solutions for the automotive industry for more than 60 years. We proudly serve thousands of dealerships and financial institutions throughout the U.S. and Puerto Rico with innovative F&I products, training, wealth-building programs and technology. Our portfolio of vehicle protection plans, GAP (Guaranteed Asset Protection) coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection, visit www.protectiveassetprotection.com.

###