Hey folks! I have recently been asked to be the sole member of our new "service sales team". The concept sounded great, and I was all for it, until it actually was put into action. For many and most dealerships, I fully support the idea. We use the angle of having equity in your current vehicle, so getting a brand new vehicle for no money down, and we can lower your payments. Good idea right?
Heres where I run into a snag...we used to be a Saturn dealership. Now we are Buick/GMC. Probably 85% of our service customers are Saturn drivers, and probably another 5% to 8% are driving newer cars that do not yet have equity. Keep in mind that Saturns were less expensive than Buicks and GMCs. So realistically, will I be able to lower someones monthly payment? I find it unlikely.
So my question is...does anyone have any advice on how to approach this new idea of working the service drive? I like the potential and the idea behind it, but given my situation I am somewhat limited. Please help!