The article indicates Acura is to roll out a sub $30,000 sport sedan.
Here is my opinion. Acura has done alright with the TSX model (which is priced almost the same as a Honda Accord EX-L V6). The problem that Acura has always had was that they did not give themselves the luxury image that Infiniti or Lexus gave themselves. I sold Acura cars before and even owned an RSX myself. I love Acura because they make a nice car. Acura has never treated customers extra special like Lexus does. It is true that many people look at Acura as just another Honda.
I think Honda needs to lower the price of the Accord a few grand to allow Acura to justify the price, style, and luxury. Also, if Acura starts making vehicles like they used to make I believe the popularity might improve. I loved the TSX and TL for 2004-2008. Those were amazing cars.
I also know from experience that if this Acura model is most similar to a Honda that is priced $5k less. Honda will get the business and Acura sales will continue to be slow. I cannot tell you how many people I have had buy Honda Accord EX-L V6 from me just because they did not see value in spending more for an Acura. So if history repeats itself dealers might not have to be too worried.
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