Unless you were trapped under a full-size SUV in 2013, you've heard by now that your vehicle detail pages (VDPs) play a critical role along a customer’s path to purchase. The experience a visitor has on a VDP can go a long way toward 

making or breaking the potential connection a shopper feels with a vehicle, and in turn, your dealership. So we set out to answer the question— What do shoppers want from your VDPs?

We studied real in-market car shoppers to determine how they engage with your inventory while researching their next purchase. We observed their shopping behavior and
later asked what they expected to find while browsing your inventory. We poked, prodded, pestered and probed. All in
the name of discovering what drives shopper engagement with your inventory.

The 2014 Inventory Shopping Experience Study.pdf