The Velocity of $$$... Does Everyone Understand?

Everyone in the dealership, should understand turning cash quickly, is very important!! This, in my professional opinion, is extremely important to all dealerships. Everyone can take responsibility. The quicker the cash is in, the easier it is to run these money eating businesses.

Some helpful tips:

  1. Contracts:

    What time does your FedEx or overnight carrier come? Get every delivery you can get in, before they pick-up. Make sure every deal is in the office, even if he has to wait. If there is a late pick-up box, and you just had a delivery, get the office to bundle up the deal, get someone to that late box. When there is urgency, there is production.

  2. Trades:

    No matter the time, trades must be stocked in immediately, if it is a retail piece, in the shop, cleaned, and on the frontline in 30 hours. Wholesale piece, stocked in, and cleaned by 12:00pm the next day. Right now, I feel you should have a wholesaler or wholesalers, buy every trade, immediately, that is wholesale. This is important. Make a deal with one wholesaler that you trust and who has a big checkbook. Place every car, this creates fantastic cash flow. Make the wholesalers understand, checks every day, regardless of titles in house or payoffs. Use your closing skills!

  3. New car inventory:

    Every new car should be off the lot within, 60 days in my opinion. We mark every new car that hits 45 days; we pay an additional 35 dollars in commission, for these cars. You are better off paying your employee, then the bank. Do not let them hit 60 days. Swap them out, get them off the lot.

  4. Appraisals:

    This is a gross issue. How many times are we doing deals without the trade? We must make sure on the paperwork, subject to final trade appraisal. When the vehicle arrives, let’s go outside, open it all up, and let the customer go over the vehicle with us. If you use your charisma, this will never be an issue. Agree outside, if anything changes, put it on the paperwork. Appraisals on site; get involved, with the salesman and the customer. Let the customer sell their vehicle to you. Embrace Kelly Blue Book, N.A.D.A. and Edmunds. Have fun with this process. In my professional opinion, this is where you will pick up a lot of your gross. Remember, K.B.B., N.A.D.A. and Edmunds do not print checks.

  5. Service:

    Get everyone to get credit cards upfront. Call customers throughout the day, explain the job is complete, and get payment over the phone. It can be done. We have our customers trained, to do business this way. Employees, do a great job, when trained in this manner. All of our work orders in service are paid within 12 hours, from the completion of the job.

    When your team truly understands the velocity of money, they will perform better. They are always closing. They do take more ownership, which is great for everyone.  So get to working on that cash flow!!!

    Great business practices are here to stay regardless of any economy!!!

Views: 55


You need to be a member of to add comments!


Comment by Tony Provost on July 11, 2011 at 10:35am
Fransau, Thank you, for the support, I hope everything is well.
Comment by Tony Provost on July 5, 2011 at 8:19am
Joe, Thanks for the promo. Have a great day.
Comment by Stephanie Young on June 23, 2011 at 12:02pm
@Tony: No, thank you!  Great advice with a great delivery.  Thanks for the share.
Comment by Tony Provost on June 23, 2011 at 11:55am
Stephanie- You are right on. SPEND more time on how to capture and produce more efficiently. Thanks for taking the time to comment.
Comment by Stephanie Young on June 23, 2011 at 10:15am
Tony, I like it!!!  I think this concept is a huge oversight in most businesses.  We spend so much time thinking of ways to cut costs and so little time on how to speed up revenue.  Time is money!!!!!!!!
Comment by Tony Provost on June 20, 2011 at 3:53pm
Mark- Thank you for opening my eyes to the bottom line. You have been instrumental to his dealerships success. Have a great evening.
Comment by Mark Ludwig on June 20, 2011 at 3:41pm
Tony - Great Tips!  For the last 14 years, I have watched you optimize your dealership's profitability.  The leadership you provide your staff is what makes you successful.  The systems work when they have been implemented, everyone knows what is expected and you don't accept exceptions.
Comment by Tony Provost on June 20, 2011 at 11:32am
Kip, Thank you. Hope all is well out on the west coast. Have a great day.
Comment by Tony Provost on June 18, 2011 at 12:12pm

MB. I promise you. Turn the wholesale in under 48 hours. Get those new cars out before 60 days. You will make alot more money. I learnt this 9 years ago. It has helped my organization tremendously. Have a great day.

Comment by Marsh Buice on June 18, 2011 at 11:57am
Tony, I think one thing that we've had to learn from this "reset-tion" is how to look for the pennies in our dealerships. There is alot of waste on the dealership level; the practices you have advised here are some good examples on how to pick up pennies around the dealership. If we continue to practice these things in good and tough times we will become more balanced. After all, pennies turn into fortunes. Have a great weekend.

© 2020   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service