Luxury Performance SUV/CUV: +34%
**Led the way in growth in May 2018 and interest was 10% higher than May 2017
Compact Performance: +18%
Luxury Coupe: +15%
Luxury Performance: +15%
Luxury Performance Sedan: +14%
Share of Interest percentage increases compared with previous month
Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury Utilities
"There is clearly a shift in preference that has taken place, not only in the car versus truck space, but for luxury appetites as well," said Brian Miller, senior web analyst, strategic insights at Jumpstart. "Those who have been luxury drivers for years, as well as younger fans of luxury today are looking to combine their favorite creature comforts with the roominess, versality and performance offered by utilities."
Jumpstart’s Path to Purchase Reports
Jumpstart analyzes share of shopper interest regularly to gain insight into what consumers are considering when researching their next vehicle purchase, as well as how long it takes them to make a decision and how media influences their shopping process. These insights are based on the shopping patterns of more than 20 million in-market auto shoppers who are researching vehicles across the company’s portfolio of automotive publishers.
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, CarBuzz, CarStory, and VehicleHistory.com.