Who is John Zeiglar ?
Who is John Zeiglar ?
How can I find the company he is said to work for, Performance Company?
What is a “performance writer”?
Why would an author allow his name to be mis-spelled regularly in the same publication repeatedly over many months?
Has anyone seen him registered on any Automotive blogs, Facebook, LinkedIn…anywhere?
John strongly recommends many company’s goods and services in his articles. I would like to know more about John, his consultancy, and the company he works for so I can more accurately weigh his opinions and statement of fact.
Feel free to post if you have any ideas on how I can get some of my questions answered. Thanks!
https://www.facebook.com/media/set/?set=a.2745347147872.2116774.108...
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Comment by Thomas A. Kelly on February 5, 2012 at 2:47am
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So there is this article which describes how Paragon Honda became #1.
Much is said about how Paragon did it thanks to the help of Tier 10 Marketing and even quotes Sean Wolfington. See below:
“A typical
consumer can trade-up from a 2007 to a 2012
with over a hundred new vehicle
feature enhancements while saving
thousands of dollars in gas—a
fact based value proposition
that is hard to resist,” says
Sean Wolfington, owner of
the marketing company that
Paragon works with to implement
their integrated marketing
strategy.
… and then A VP from Paragon is quoted. See below:
“Before moving to our integrated strategy we worked with multiple vendors that had different
messaging and often competing strategies that only confused customers and even our
employees, but with this Civic campaign and all campaigns that Tier 10 Marketing creates
for us, the message our customers receive is the same whether it’s seen on television, heard
on the radio, viewed online or on the showroom floor,” says Brian Benstock, VP and general
manager of Paragon Honda and Acura.
“Our results went
through the roof when we implemented
one integrated marketing strategy to attract
in-market consumers to buy and service
with our dealership and our team works
very hard to attempt to deliver a world-class
customer experience that has improved our
customer satisfaction and loyalty.”
The article was written by “John Zeiglar” See below:
“John Zeiglar is a performance consultant
from Performance Company. For more
information, please email Jzeiglar0@gmail.
com.”
My research indicates that “John Zeiglar” was invented by Sean Wolfington and that “John” is a SOCK-PUPPET, See below:
Comment by Harlene Doane (Editor of Auto Dealer Monthly) “Be happy to solve that mystery for you Thomas, John was a pseudonym created by Sean Wolfington 8 years ago although I believe they were written by Daymond Decker, he should be able to verify that one. Auto Dealer Monthly hasn't allowed anything but authentic authors for many years now however we have archives of online and printed published articles for more than 10 years on our site”
On Wikipedia, a sock-puppet is described. See below:
From Wikipedia, the free encyclopedia A sockpuppet is an online identity used for purposes of deception. The term—a reference to the manipulation of a simple hand puppet made from a sock—originally referred to a false identity assumed by a member of an internet community who spoke to, or about himself while pretending to be another person.[1] The term now includes other uses of misleading online identities, such as those created to praise, defend or support a third party or organization.[2] A significant difference between the use of a pseudonym[3] and the creation of a sockpuppet is that the sockpuppet poses as an independent third-party unaffiliated with the puppeteer.
http://www.dealermailsystems.com/NewsSites/automotivemarketingnews/...
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I am finally able to see what John Zeiglar looks like. It's all coming together now.
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lol....I am guessing we are about the same age Tom....I am a Bowie fan and of his many characters...Thanks!
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Comment by Tom Gorham on January 31, 2012 at 7:41pm
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I tweeted this article, but Tom, please don't sully Ziggy Stardust... ;-)
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Since we can't be sure how he really spells his name...maybe we should just refer to him as Ziggy???
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John does not seem to mind a little "cross pollination" every once in awhile on the same publication, John is a pretty easy going fella...I'd really like to meet him...and his "associates"
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Comment by Keith Shetterly on January 31, 2012 at 5:12pm -
Sheesh. This is ugly.
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I am not qualified to determine when unethical crosses over to unlawful but once I have the facts straight that will be the easy part. If he exists, someone knows him...if he is a fictional character shilling for someone I will know at some point, of that you can be certain. If this is the case it will be put out for everyone to understand and each can judge for themselves. The FTC may well have interest in JOHN ZEIGLAR (or his inventors) before this all shakes out. You are correct Keith, there could be serious violations but we need to know who the players are.If it turns out there is no John Zeiglar, and I highly doubt there is at this point, then someone created him to pump dealers and investors, under false pretenses in my opinion.
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