Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seat

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!

Women-Drivers has just compiled our annual comprehensive report on women’s Purchasing, Shopping and Service Drive trends, experiences and preferences.
Click for access to the 2017 US Women’s Car Dealer Report & Trends. Best business practices are included to elevate your female client experience to help your store achieve increased market share, sales and retention.

Here are some game-changing data points to keep in mind:

  • 45% of women purchase cars by themselves
  • 53% of millennial car buyers are women
  • 38% of women out-earn their husbands
  • 56% of women do not buy from the brand dealer closest to their home

What actions do you have in place or will you implement to be a destination dealership for women+families?

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Comment by Anne Fleming on March 11, 2017 at 7:21pm

Glad this is of assistance to you, your dealerships and your team. That is our 100% intent. 

Comment by Chris Dimitris on March 10, 2017 at 9:33pm

Good to know! I will not share this with my competitors...

Comment by Rebecca Chernek on March 10, 2017 at 1:02pm

Great content Anne Fleming! Auto dealers need to take a proactive role in hiring more women in automotive retail. 

Becky Chernek

www.chernekconsulting.com 

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