Handling Manufacturer Communications
Mike Charapp, Author, Auto Dealer Law
With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory communications. Some dealers feel that it is not important to respond to communications from a franchisor. “What good will it do?” they reason. This is dangerous thinking. While you…Continue
Dealers United Helps Dealers with Digital Marketing through June Member Deal
Haystak Digital Marketing was chosen from a field of over 45 SEM/PPC providers in the space based on their comprehensive…Continue
How Mobile is Your Marketing?
5 Ways to Help Mobilize Your Dealership
All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets. Why? Because according to a 2011 study more than 50 percent of all local searches are performed on mobile…Continue