Laurie Halter
  • Bend, OR
  • United States
  • Charisma! Communications
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Charisma! Communications
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Laurie Halter's Blog

Handling Manufacturer Communications as We Head into NADA

Posted on January 30, 2013 at 3:03pm 0 Comments

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law


With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory communications. Some dealers feel that it is not important to respond to communications from a franchisor. “What good will it do?” they reason. This is dangerous thinking. While you…


What do you think of these spoof spots from ClearMechanic?

Posted on June 5, 2012 at 2:43pm 0 Comments


Media Contact:  Laurie Halter

Charisma! Communications

Ph (503) 245-3140



ClearMechanic Releases Spoof Commercials to Promote Online Scheduling Service for Car…


Dealers United Reveals June Deal: Haystak Marketing

Posted on June 5, 2012 at 2:42pm 0 Comments

FOR IMMEDIATE RELEASE                        



Dealers United Helps Dealers with Digital Marketing through June Member Deal


Haystak Digital Marketing was chosen from a field of over 45 SEM/PPC providers in the space based on their comprehensive…


How Mobile Is Your Marketing? By Brent Albrecht, SOCIALDEALER

Posted on June 1, 2012 at 3:04pm 0 Comments

How Mobile is Your Marketing?

5 Ways to Help Mobilize Your Dealership


Brent Albrecht


All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets.  Why?  Because according to a 2011 study more than 50 percent of all local searches are performed on mobile…


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