Richard Keeney
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  • Daphne, AL
  • United States
  • The MarKee Group
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Latest Activity

Richard Keeney posted a blog post

Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople? Back in the day, when you were selling, do you remember approaching the desk with a deal? How were you received? You immediately knew if your timing was good or not.  Did the Desk Manager act as if…See More
Jun 25
Richard Keeney posted a blog post

Could Your Salespeople Sell Popsicles? By Richard Keeney

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing but popsicles and these are very, very special popsicles.…See More
May 29
Richard Keeney posted a blog post

The Mar-Kee Group Offers Online Boot Camp Training Specifically for RV Service Advisors

Daphne, AL — March 7, 2019 — The Mar-Kee Group announced the release of a brand new RV-Specific Service Advisor “Sales” Training program — “RV Professional Service Advisor 90-Day Online Boot Camp Training.” Renowned as a leading provider of Professional RV Sales Training, The Mar-Kee Group is…See More
Mar 7
Richard Keeney posted a blog post

"Tightening the T.O. $pokes" by Richard Keeney

The T.O. strategy has been around for quite some time, yet at some dealerships it’s not an “all the time” thing.  Some salespeople view it as a friction point with management.  Some handle it very well.   They are grateful for the opportunity to get additional support as a final effort to close a sale.It is highly recommended that management revisits the T.O process with…See More
Dec 5, 2018
Richard Keeney posted a blog post

Are Your Interview Questions Helping or Hurting? by Richard Keeney

Your objectives in the interviewing and screening process are plentiful. The old school “hit them hard, right between the eyes and see if they can take it” approach may not be the best method in today’s climate.Testing people to see if they’re “tough enough” for their role, in my opinion can be unnecessarily intimidating and will turn off some well qualified job candidates.The kind of…See More
Oct 29, 2018
Richard Keeney posted a blog post

Controlling “Post-Sale” Reconditioning by Richard Keeney

Salespeople, Managers and Dealers:  Stop losing time and money because it’s easier to say “yes.”Scenario:Customer:   “Do you think they’ll paint the back bumper and put two new tires on it?”Salesperson:  (Treats the question as an objection and takes path of least resistance) –…See More
Sep 27, 2018
Richard Keeney posted a blog post

Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest By Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization.Many dealers have a few sales professionals that really get it; “Build it and they will come” concept.  I believe the old school way of marketing is the…See More
Aug 27, 2018
Richard Keeney posted a blog post

The "Good News" Compromise of Negotiating and Closing by Richard Keeney

Desk managers everywhere have experienced salespeople who would…See More
Jun 20, 2018
Richard Keeney's blog post was featured

Pick a Number! Live It Every Day, Every Deal by Richard Keeney

Pick a number and live it every day, with every deal. The target could be a volume number, gross number or both. Sure, you will have other targets such as CSI or occasional targets set by the manufacturer for incentive purposes, but I’m talking about a number that simplifies your expectations and your agreement with all on the team.You may very well be thinking, we already do this. Let me…See More
Apr 30, 2018
Richard Keeney posted a blog post

Pick a Number! Live It Every Day, Every Deal by Richard Keeney

Pick a number and live it every day, with every deal. The target could be a volume number, gross number or both. Sure, you will have other targets such as CSI or occasional targets set by the manufacturer for incentive purposes, but I’m talking about a number that simplifies your expectations and your agreement with all on the team.You may very well be thinking, we already do this. Let me…See More
Apr 30, 2018
Richard Keeney posted a blog post

"One More" by David Martin

I would like to recommend a very important philosophy that you should incorporate into your daily sales regiment. The concept is called “One More”. At its heart, it simply means that when you think you are done, do one more. One more what, you ask? One more phone call, one more email, one more text, one more social engagement, one more prospecting attempt, give out one more business card,…See More
Mar 26, 2018
Richard Keeney posted a blog post

The Best "Last Two" Questions to Ask BEFORE Getting the Proposal by Richard Keeney

It is my belief that these two questions need to be asked every time before leaving the customer to get a proposal from management.Next to the last question to ask the customer before getting up to go for desk assistance: “Is there any additional equipment you want me to factor into your proposal?”  You have given the customer a chance to share the other equipment they may be…See More
Feb 27, 2018
Richard Keeney posted a blog post

How NOT to Ask For the Business by Richard Keeney

First off, I’m not painting all salespeople with a wide brush here. Face it, it may be human nature for some to lack the conviction when they have a good bit of doubt about the anticipated customer's reaction to a proposal. I'm not insinuating that most salespeople are lacking conviction when serving the proposal to customers.  I am recommending that management discuss this with the team,…See More
Jan 23, 2018
Richard Keeney posted a video

Recharge with Richard #10 - Maximizing Money Down! Cha-Ching

Richard Keeney, co-founder of The Mar-Kee Group explains the significance of aiding automotive dealership customers in understanding why its smart to put mon...
Jan 10, 2018
Richard Keeney posted a video

Recharge with Richard #9 - Don't Just Focus on the Math! State the Solutions You're Providing!

Richard Keeney, co-founder of The Mar-Kee Group provides a valuable strategy and tool that helps the customer to see the wisdom of the transaction. We're put...
Dec 13, 2017
Richard Keeney posted a video

Recharge with Richard #6 - Tribal Knowledge ONLY Could Limit Growth

Richard Keeney, co-founder of The Mar-Kee Group discusses why you need to keep your sales training fresh, up-to-date, and on a consistent basis! The Mar-Kee ...
Dec 6, 2017
Richard Keeney's video was featured

Recharge with Richard #4 - Presenting the Proposal with Confidence!

The power a sales consultant has when serving the proposal could make or break the deal! The Mar-Kee Group provides outstanding Sales, Service, and Managemen...
Oct 26, 2017
Richard Keeney posted videos
Oct 23, 2017
Richard Keeney posted videos
Oct 20, 2017

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
The MarKee Group
What is your current position within your organization?
Owner
What is your company website?
http://markeegroup.com
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http://www.facebook.com/markeegroup/
What is your LinkedIn page/URL?
http://https://www.linkedin.com/company/markeegroup
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email
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Blog posts with insight for Automotive dealers, managers, sales, service, F & I.

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Richard Keeney's Blog

Desk Managers: Your Body Language Has More Power Than You Realize By Richard Keeney

Posted on June 25, 2019 at 3:10pm 0 Comments

Does your Desk Manager's or Manager’s body language work for the cause?  Or is it counter-productive and negatively alter the confidence and self-esteem of some Salespeople?

 

Back in the day, when you were selling, do you remember approaching the desk…

Continue

Could Your Salespeople Sell Popsicles? By Richard Keeney

Posted on May 29, 2019 at 3:30pm 0 Comments

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town. Hallelujah, they were open! They sell nothing…

Continue

The Mar-Kee Group Offers Online Boot Camp Training Specifically for RV Service Advisors

Posted on March 7, 2019 at 11:03am 0 Comments

Daphne, AL — March 7, 2019 — The Mar-Kee Group announced the release of a brand new RV-Specific Service Advisor “Sales” Training program — “RV Professional Service Advisor…

Continue

Increase Success with the TOUGHER Write-ups by Richard Keeney

Posted on February 5, 2019 at 2:06pm 0 Comments

Do you have a few showroom guests that object to a write-up, even after they’ve…

Continue

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