Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a video

Tailwinds & Strategies in Service (Part 2)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect deale...
Friday
Scot Eisenfelder posted a blog post

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer? On the service side, you probably know how many ROs were closed last month and how much revenue was generated, but do you know how many new service customers…See More
Aug 3
Scot Eisenfelder posted a video

Tailwinds & Strategies in Service (Part 1)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it's more important than ever to have strategies to protect deale...
Jul 25
Scot Eisenfelder posted a blog post

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having…See More
Jul 18
Scot Eisenfelder posted a video

The Three Buckets of Service Customers

Scot Eisenfelder explains the three buckets that service customers fall into and how best to reach out to them.
Jul 11
Scot Eisenfelder's video was featured

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
Jun 27
Scot Eisenfelder posted a video

Is Facebook Important to Automotive Marketing?

CEO & Executive Chairman Scot Eisenfelder shares his opinion on Facebook's importance to automotive marketing.
Jun 27
Scot Eisenfelder posted a blog post

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential. In addition to acquiring new service customers, it’s important to…See More
Jun 21
Scot Eisenfelder's video was featured

The Importance of Revenue Yield

CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
Jun 13
Scot Eisenfelder posted a video

The Importance of Revenue Yield

CEO & Executive Chairman Scot Eisenfelder explains the importance of revenue yield to dealerships in service.
Jun 13
Scot Eisenfelder posted a blog post

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years. This is despite the fact that nearly all dealerships now have an online scheduler and most…See More
Jun 5
Scot Eisenfelder posted a video

Why Omni-Channel Marketing is so Important?

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why omni-channel marketing is so important for results in today's marketing strategies.
May 30
Scot Eisenfelder posted a blog post

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales. Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer retention. Some dealers justify this by saying that…See More
May 23
Scot Eisenfelder posted a video

Why Single Attribution is a Fool's Errand

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why single attribution is a fool's errand in this video blog.
May 16
Scot Eisenfelder posted a blog post

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters.                           After all, you can serve up the exact right message to the right person at…See More
May 9
Scot Eisenfelder posted a video

What's the Right Budget for Service?

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.
Apr 25

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Videos

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Scot Eisenfelder's Blog

Are You Selling Cars or Acquiring Customers?

Posted on August 3, 2018 at 10:09am 0 Comments

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer?

 

On the service side, you probably know how many ROs were closed last month and how much revenue was generated, but do you know how…

Continue

3 Myths About Loaner Programs

Posted on July 18, 2018 at 9:30am 0 Comments

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and…

Continue

The Link Between Electronic MPIs and Unsold Service

Posted on June 21, 2018 at 9:47am 0 Comments

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new service…

Continue

Why Don’t People Schedule Online?

Posted on June 5, 2018 at 9:27am 0 Comments

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online. The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that nearly all dealerships now have an…

Continue

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At 10:41am on February 26, 2018, kayi mivedor said…

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