Scot Eisenfelder
  • Chicago, IL
  • United States
  • Affinitiv
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Scot Eisenfelder's Page

Latest Activity

Scot Eisenfelder posted a blog post

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers provide a highly personalized experience on their website. The data is…See More
Nov 11
Scot Eisenfelder posted a video

Why Dealers Should Pay Attention to All Service Profit Centers

Affinitiv CEO Scot Eisenfelder shares how dealers should take a holistic view of their service profit centers to achieve maximum profitability at their deale...
Nov 1
Scot Eisenfelder posted a video

Why Creativity Can Lead to More Service Revenue

Scot Eisenfelder explains how creativity can help dealers capture more service revenue from recalls.
Oct 4
Scot Eisenfelder posted a video

Maximizing Dollar per Unit in Operation

Scot Eisenfelder shares a factor that dealerships should be looking at in order to maximize revenue at their dealerships.
Sep 20
Scot Eisenfelder posted a video

Equity Mining's Importance to a Key Swap

Scot Eisenfelder shares how equity mining is important in transitioning customers from service to sales.
Sep 6
Scot Eisenfelder posted a blog post

Affinitiv and AutoLoop Complete Merger

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete. The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and revenues of approximately $200 million,…See More
Sep 3
Scot Eisenfelder posted a blog post

What’s Your Service Marketing PRO?

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle departments. However, if you ask the…See More
Aug 23
Scot Eisenfelder posted a video

Why the Service Write Up Is Critical

Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
Aug 16
Scot Eisenfelder posted a blog post

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

An auto dealer’s guide to long-term profitability in a world of declining front-end margins Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and Razor Blade Model provides guidance for sustaining long-term profitability in an…See More
Aug 5
Scot Eisenfelder posted a video

Should You Send Holiday Cards?

Scot Eisenfelder shares his opinion on whether dealerships should be sending holiday cards to their customers in this video blog.
Aug 2
Scot Eisenfelder posted a blog post

Omnichannel Service Marketing Yields Better Results

Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle. To retain more of their sold customers, dealers are becoming more aggressive with their…See More
Jul 26
Scot Eisenfelder posted a video

Ignore the Grinders

CEO & Executive Chairman of Affinitiv, Scot Eisenfelder, shares why dealerships should ignore the grinders and focus on their most valuable customers.
Jul 19
Scot Eisenfelder posted a blog post

Affinitiv and AutoLoop Sign Definitive Agreement to Merge

Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S.Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, today announced that they have signed a definitive agreement to merge the two companies. The transaction is subject to approval under…See More
Jul 18
Scot Eisenfelder posted a blog post

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I profits have made up for some of these lost profits, but this trend is not sustainable for the long-term…See More
Jul 12

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
CEO
What is your company website?
http://www.affinitiv.com
What is your Facebook page/URL?
http://www.facebook.com/affinitiv
What is your LinkedIn page/URL?
http://www.linkedin.com/in/scot-eisenfelder-685b8917/
How did you specifically hear about DealerELITE? If referred, who?
From being in the industry.
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a 25+ automotive market veteran I have served as Senior Vice President Strategy as well as CMO at AutoNation, led JM Family’s dealer software business and have overseen product management, strategy and marketing at Reynolds and Reynolds. I thus have hands-on experience and best practices from several invaluable perspectives that I would like to share with dealers, OEMs, resellers and dealers.

Scot Eisenfelder's Videos

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Scot Eisenfelder's Blog

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Posted on November 11, 2019 at 8:00am 0 Comments

Predictive personalization key to matching precedent set by non-auto retailers

Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…

Continue

Affinitiv and AutoLoop Complete Merger

Posted on September 3, 2019 at 11:10am 0 Comments

Chicago, IL—September 3rd, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive market, announced that they have received all customary regulatory approvals and that the merger of the two companies is complete.

 

The combined company will operate under the Affinitiv brand name and will be headquartered in Chicago, IL, with more than 800 employees and…

Continue

What’s Your Service Marketing PRO?

Posted on August 23, 2019 at 10:24am 0 Comments

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle…

Continue

Affinitiv Releases eBook for Auto Dealers Focusing on Industry Disruptors: Razor and Razor Blade Model

Posted on August 5, 2019 at 9:21am 0 Comments

An auto dealer’s guide to long-term profitability in a world of declining front-end margins

 

Chicago, IL—August 5, 2019— Affinitiv, the retail auto industry's leading marketing technology provider, has released a free eBook for auto dealers. Industry Disruptors: The Razor and…

Continue

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At 10:41am on February 26, 2018, kayi mivedor said…

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FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

November 21, 2019 from 12pm to 1pm
If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely…See More
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It costs most dealers about five times as much to acquire a new customer than to retain those they…See More
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Scot Eisenfelder posted a blog post

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November…See More
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