Todd Smith
  • Male
  • Orlando, FL
  • United States
  • 360Converge, Inc.
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Todd Smith's Page

Latest Activity

Todd Smith posted a blog post

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut for automotive CRM.…See More
Apr 5
Todd Smith's blog post was featured

Why Getting Fired from a Company I Founded Changed my Life?

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day. There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the status quo. The other is originality,…See More
Mar 7
Todd Smith posted a blog post

Why Getting Fired from a Company I Founded Changed my Life?

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day. There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the status quo. The other is originality,…See More
Mar 5
Todd Smith's blog post was featured

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a success.1. Is…See More
Feb 28
Todd Smith posted a blog post

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a success.1. Is…See More
Feb 26
Todd Smith's blog post was featured

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In…See More
Nov 30, 2018
Todd Smith posted a blog post

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In…See More
Nov 29, 2018
Todd Smith's blog post was featured

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s inventory is live on Facebook Marketplace,…See More
Nov 13, 2018
Todd Smith posted a blog post

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s inventory is live on Facebook Marketplace,…See More
Nov 13, 2018
Todd Smith's blog post was featured

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the…See More
Oct 30, 2018
Todd Smith posted a blog post

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the…See More
Oct 30, 2018
Todd Smith's blog post was featured

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you would thank…See More
Oct 14, 2018
Todd Smith posted a blog post

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you would thank…See More
Oct 12, 2018
Todd Smith's blog post was featured

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department),…See More
Sep 27, 2018
Todd Smith posted a blog post

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department),…See More
Sep 27, 2018
Todd Smith's blog post was featured

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the…See More
Sep 22, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
360Converge, Inc.
What is your current position within your organization?
Founder & CEO
What is your company website?
http://www.360converge.com
What is your Facebook page/URL?
http://https://www.facebook.com/360Converge/
What is your LinkedIn page/URL?
http://https://www.linkedin.com/company/360converge
How did you specifically hear about DealerELITE? If referred, who?
Referred
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
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Todd Smith's Blog

7 Seismic Shifts Coming to Automotive CRM

Posted on April 5, 2019 at 9:00am 0 Comments

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the industry. In a nutshell we are operating in an innovation rut…

Continue

Why Getting Fired from a Company I Founded Changed my Life?

Posted on March 5, 2019 at 10:13am 0 Comments

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.

 

There are two routes to achievement in your life. The first is conformity in which you follow the crowd down a conventional path and maintain the…

Continue

Four Reasons Why BDCs Fail and How to Improve Them NOW

Posted on February 26, 2019 at 10:38am 0 Comments

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The following are four reasons BDCs fail and solutions for making your BDC a…

Continue

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Posted on November 29, 2018 at 10:32am 0 Comments

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Continue

Comment Wall (3 comments)

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At 7:08pm on May 3, 2010, Cathy Aron said…
Thanks for connecting with me here on DE, Todd!
At 12:38pm on March 19, 2010, Darlene said…
Yes - mostly Direct Mail & since adding AutoUps Barcoding we can track traffic from any form of advertising & looking to partner up with email marketing, as the technology works with emails as well. Do you offer email marketing? If so, please send info to DarleneRPM@aol.com...........THANKS!
At 11:58am on March 19, 2010, Darlene said…
Hi Todd! Thanks for the request! Perhaps we can marry some of our technology.......
 
 
 

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