Todd Smith
  • Male
  • Orlando, FL
  • United States
  • ActivEngage, Inc
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Todd Smith's blog post was featured

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In…See More
Nov 30
Todd Smith posted a blog post

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In…See More
Nov 29
Todd Smith's blog post was featured

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s inventory is live on Facebook Marketplace,…See More
Nov 13
Todd Smith posted a blog post

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s inventory is live on Facebook Marketplace,…See More
Nov 13
Todd Smith's blog post was featured

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the…See More
Oct 30
Todd Smith posted a blog post

Facebook Marketplace: A Dealership Primer – Part 1

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have. Chief among them is the…See More
Oct 30
Todd Smith's blog post was featured

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you would thank…See More
Oct 14
Todd Smith posted a blog post

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you would thank…See More
Oct 12
Todd Smith's blog post was featured

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department),…See More
Sep 27
Todd Smith posted a blog post

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an ongoing initiative and for new-to-the-industry employees (no matter which department),…See More
Sep 27
Todd Smith's blog post was featured

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the…See More
Sep 22
Todd Smith posted a blog post

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the…See More
Sep 20
Todd Smith posted a blog post

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically. The facts are, however, that the phrase started because sometimes there is money (revenue) that is simply waiting to be taken by businesses. There are a lot of revenue sources in dealerships and while those sources haven’t changed much in a century, the way in which dealerships can harvest or maximize the profits in each of those…See More
Sep 13
Todd Smith's blog post was featured

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints. A customer ordered some copper from a business that promised it to be of the highest quality.…See More
Sep 10
Todd Smith posted a blog post

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints. A customer ordered some copper from a business that promised it to be of the highest quality.…See More
Sep 6
Todd Smith's blog post was featured

Stop Chasing Squirrels: The More You Know, the More You Sell

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining…See More
Aug 30

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
ActivEngage, Inc
What is your current position within your organization?
Founder & CEO
What is your company website?
http://www.activengage.com
What is your Facebook page/URL?
http://www.facebook.com/ActivEngage/
What is your LinkedIn page/URL?
http://www.linkedin.com/in/activengage
How did you specifically hear about DealerELITE? If referred, who?
Referred
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
contribute content via articles and blog posts

Todd Smith's Blog

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Posted on November 29, 2018 at 10:32am 0 Comments

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Continue

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

Posted on November 13, 2018 at 11:47am 0 Comments

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

Continue

Facebook Marketplace: A Dealership Primer – Part 1

Posted on October 30, 2018 at 10:01am 1 Comment

Facebook Marketplace, while new on the scene, has quickly turned into a valuable sales channel for dealerships. Many dealers are finding great success in engagement as well as sales with consumers. Not just another third-party listing site, Facebook Marketplace has capabilities many other platforms don’t have.…

Continue

Using Customer Service as a Marketing Tool

Posted on October 12, 2018 at 10:10am 0 Comments

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…

Continue

Comment Wall (3 comments)

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At 7:08pm on May 3, 2010, Cathy Aron said…
Thanks for connecting with me here on DE, Todd!
At 12:38pm on March 19, 2010, Darlene said…
Yes - mostly Direct Mail & since adding AutoUps Barcoding we can track traffic from any form of advertising & looking to partner up with email marketing, as the technology works with emails as well. Do you offer email marketing? If so, please send info to DarleneRPM@aol.com...........THANKS!
At 11:58am on March 19, 2010, Darlene said…
Hi Todd! Thanks for the request! Perhaps we can marry some of our technology.......
 
 
 

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