The biggest mistake salespeople, sales managers and BDC staff make is they forget to thank the customer after they leave the dealership. It always amazes me that when customers take time from their busy life to visit their local dealership, the dealership staff forget to follow up that customer and tank them.

How many times in your life have you been to an open house, a car dealership, an electronics store or another retailer to make a big purchase and that salesperson, manager or owner called you back to thanks you. My guess would be rarely or never, this is why it is so important.

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