Turbo Tip #4 Staying Engaged with Customer Data
http://www.RobFontano.com In this video Rob Fontano talks about the importance of maintaining accurate customer data and using it to stay engaged with your c...
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Comment by Rob Fontano on March 27, 2012 at 3:09pm
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Spot on Jeff! That is what puts you and your team consistently ahead of the curve.
BTW... Who is Michael Baker?? Not sure, I think he sells go-Karts
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Comment by Jeff Collins on March 27, 2012 at 3:01pm
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Data, Data, Data!!! Rob is right yet again. Correct data in = Correct, relevent marketing to the consumer. I especially agree that conquest marketing is more expensive. I also choose to market to current customers to maximize retention. They are my best conquest advocates. BTW... Who is Michael Baker??
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@Michael, honestly can't say I understand your comment.
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Comment by Michael Baker on March 26, 2012 at 10:55pm -
Duh from 10 years ago? Sorry but Dealers and + are slow to come to reality of yearyear, not 2012
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