When I first started working in the industry over 25 years ago now, I always asked this question. We know that customers "Hate Buying Cars" for the most part. We also know that like visiting a dentist, lawyer, or doctors office they would not be in a store unless they were servicing their car or needed a new or used vehicle.
So the question is why is it that customers who visit the showroom don't buy cars?
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Check out Mike's thoughts: http://www.youtube.com/watch?v=fCsUcof3Ddc
Now it makes sense, now we understand why customers leave our showroom, that's fantastic. Now that you have the information all you need to do is logically paint a picture that makes sense to the customer and makes them want to come back to the store and buy a car.
If you need help doing this and are sick and tired of just lowering your price in the hopes of bringing them back, we can help!!!!!
Proactive Dealer Solutions
1 877 452 2753