We all know many dealers still make money the old fashioned way, in spite of themselves. If we want to attract top notch professionals to our industry we need to be able to quickly identify attributes of the poorly managed and not employee focused stores. Lets put together our Top Ten (or 20) Ways to know you work for a bad dealership.
. . . when you're told when hired, "there's your desk, there's your phone and there's cars on the lot - get me 12 this month or you're out 'a here" and you get no training or Management support to accomplish the directive.
When all the new cars have been PUNCHED as sold so the dealership can hit MPA or program money and you don't know that the warranty date has started on those cars and they did not use any of the money to add an extended warranty to them.
When the GM gets mad at a sales professional who's check is bigger than his. Considering with out that guy his check would be a lot smaller.
I've found that some dealers will jump through hoops to assist a new vehicle customer with an issue to maintain a passing CSI from the manufacture, yet if it's a used vehicle customer, they're told to pound sand.
I suggest that dealers take the same approach with a used vehicle customer as a new vehicle customer. It only makes good business sense to monitor all customers satisfaction insuring a future service and purchasing opportunity...
Set the standards as high as the manufacture at minimum for both new and used....
when a person walks in with a bag full of money and a gun hanging out of their pants and they want that 65,000 dollar suv in the corner!! But wait they want you to put 26 in rims on that so they go and get another bag of money with with powder on it!!
There are over a million instructional videos online, and 70% of them contain "How To..." in the title. This week, Samantha explains why its so important to have instructional "How-To" videos on your website.